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Posts Tagged ‘ppc advertising’

Five Powerful Tips To Boost Your Website Traffic

By admin On April 11, 2010 No Comments

If you run a business on the internet, you should realize the importance of getting quality traffic. In fact, the more traffic you get, the more money you will make. However, getting targeted traffic could be hard if you don’t know how to do it.

There are certain methods that you can use to get lots of targeted traffic. You can use paid advertising like pay-per-click or pay-per-view. However, for start you might want to try free traffic methods. These are some proven methods that works.:

1. Content is the king. Before everything else, you need to publish quality content first. Your content must be able to impress readers. Quality content will encourage repeat visits and viral marketing.

2. Provide opt-in box and collect your visitors’ emails. Unlike other source of traffic, email marketing is very sustainable. Your traffic amount won’t decrease or affected by search engine algorithm. Create certain freebies like eBooks, videos or mini course so people will sign up to your list.

3. Remind them to add your website to bookmarks like Delicious, Reddit and Digg. Social bookmarking websites is a great way to maintain the traffic, increase more traffic via viral marketing and build quality backlinks. If you provide quality content, lots of traffic will come from social bookmarking sites for free.

4. Optimize your website for certain keywords on search engines. You can use Google Keyword Tool or other paid tools like Market Samurai to help you. Then, target your website to appear on Google and Yahoo for keywords with decent traffic.

Then, publish relevant content in your website. Add the keywords inside your title, description and meta keyword tags. This will prove to search engine that your website is relevant.

5. Use articles marketing to supercharge your traffic for free. Websites like Ezine Articles, Go Articles and Article Base are ranked well in Google. Lots of webmasters are visiting these sites everyday to look for quality content to be pasted in their websites. Post quality article and it will be published by hundreds of webmasters, giving your website sustainable source of traffic.

6. Create a quality, informative videos and post to video sharing sites like Youtube. The key to success with video marketing is its quality. You must create a post a quality video with unique information. Then, include link to your website in the description and the video itself.

Once your video is posted, lots of people will see it, and tell others about it. Your video will be embedded in hundreds of websites all over the web, giving you a massive exposure.

Do you want to get lots of massive targeted traffic? Rapid Mass Traffic is a great course that teach you how to do it. Visit Rapid Mass Traffic website for details.


Tips For Measuring Results With PPC Campaigns

By admin On October 24, 2009 No Comments

The number of businesses advertising online has increased significantly in the past several years. Pay Per click advertising is one of the most popular and effective advertisement models in the internet today. PPC ads are mainly published when a user uses a search engine. The ppc network or publisher then shows ads relevant to what is being searched. These ads are clickable and often take people to a sales page or landing page wherein they can read more about a product/service and purchase it outright.

There are many pay per click publishers operating today, however Google Adwords is currently the most popular service and has the most market share. PPC is run in a fast-paced medium wherein information can be accessed instantaneously. This allows you to monitor your ads performance and quickly implement tweaks to increase their effectiveness.

Traffic metrics is the most basic way to measure the effectiveness of your ads. Monitoring your site’s traffic will not only tell you how many people have visited your site, where they are in the world, and can also sometimes reveal how they arrived at your site.

Probably the most important data that you have to monitor are your conversion rates. A conversion rate is the ratio between the number of clicks on your ads and how many sales resulted from those clicks. Your conversion rates will determine the cost of how much it will cost you before generating a sale.

Joseph Thornton, author of the book, “The Online Advertising Playbook” explains that site registration, submitting contact information or requesting a download of a product or service are all forms of visitor interaction that could qualify as a ‘conversion’ when they are directly related to a PPC campaign.

Taking the analysis of conversion rates further, it would be better if you can measure which keywords are bringing in the most sales. If you have this information, you can then build your campaign around the keywords that sell the most.

Lastly, you need to determine the ad rankings within your industry. This help you decide which type of ad placement you will avail. Most ad networks offer two options on ad placement: a regular spot and a featured or special spot. Google Adwords offers something similar. They place the regular ads on the sidebar column and rotates them to give everyone a fair exposure. They also offer the more expensive “Featured Ads” placement.

Marketing with Google Adwords is an effective technique that most websites can use to find more customers. Creating quality Google Ads is one of the best skills to have when using Adwords – and there are several good training guides available online.