Learn To Engage Your Facebook Fans!
The continuous growth of Facebook makes its use a must for all marketers, professionals and companies. Recently more and more businesses have understood the need to create an online presence on relevant social networks and have begun including Facebook Fan Pages in their social media strategy. According to statistics released by Facebook, 10 million people become fans of a page every day. The relevance of a Facebook Fan Page is recognised by Google also. Typing ‘Facebook for Business’ in Google brings 600 million results. Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement.
However, creating a Fan Page and having hundreds of fans should not be the ultimate goal of a business, but merely the beginning. Once you add fans, you need to design a social media strategy to keep people engaged to your Fan Page. Most businesses find it very challenging to do so at the moment. We have compiled a list of solutions to keep your Facebook fans engaged:
1. Brand new! (Use announcements of new product releases, important upgrades as to increase conversation with your Facebook Fans.)
2. Promo! (We all love discounts, special offers and freebies. There is nothing that gets us more.)
3. Show that you care! (Get your business involved in charity work, supporting causes that make the world a better place, eco-friendly projects.)
4. Network with other platforms! (Create a network of other platforms, working in conjunction to drive visitors to your fan page. Include your Twitter followers and activity into your Fan page engagement.)
5. Create a resource! (Use the Facebook Fan Page to offer information pertinent to your audience. Use information as added value to have consumers create a connection with the brand.)
6. Include relevant content! (Use auto posting features to insert your blog in your Fan Page. E.g. Posterous.)
7. Share quality and relevant content, on a daily basis!
8. Mix up the type of posts! (links, text, photos, video, events)
9. Incite comments using the Discussions tab!
10. Respond to all your fans!
We hope you will find these useful in improving your company’s engagement on Facebook! Please share with us your experience and opinion on how to engage Facebook Fans!
SysComm International is a social networking company,online reputation management and search engine marketing company. Click here to contact us.
Profession No Barrier For Personal Branding – Discover the Benefits
One can find a lot of information about what personal branding is, but very little about the direct benefits for those who create their brands. To put into perspective the benefits of personal branding, one must understand that personal branding urges a person to set high standards and think out of the box. Here is a low down of the benefits.
1. These days, it is a regular practice for organizations to scan their prospective employees’ profiles on the Internet. A good personal brand implies a good social networking profile. This would let the Interviewer know about your skills before you let him know. Hence make sure that you have a presence on major social networking sites.
2. If you are a person who needs to interact on regular basis with people directly, it is very essential that your name is a brand. Your personal brand should be about you but not about the organization you work. For your purpose, you should spread your personal brand through social networking sites.
3. If you regularly deal with people indirectly, for example you are the public relations representative of an organization, then personal branding is very essential. In the flow of things, your name can be shadowed by the brand of the organization. Hence you have to focus on personal branding. You could let others know about your skills through the Internet and also television.
Since you would be interacting with a large number of people, mistakes made could never be forgiven. You might not get a second chance for a TV interview or debate, so make sure that your first attempt is the best you could give. Some amount of media training will greatly help.
Personal branding is a must for every individual irrespective of what he does. To be successful in creating a personal brand, one has to try and do things that are different from what others do. Personal branding takes time and one has to preserve as the results are worth it.
Brian Wong is a serial entrepreneur and social media marketing expert. Follow Brian Wong at twitter.com/brianwong
Tweet Your Way to the Top: How Twitter Marketing Works
How would you characterize an effective Twitter marketing campaign? For most people, a successful Twitter marketing campaign is marked by the ability to accumulate as many targeted Twitter followers as you possibly can in as short a period of time as possible. Marketers who can manage to do that will position themselves very well for long-term marketing success. Learn everything you can about how Twitter works and how it can be used as a marketing tool, and you’ll soon see an influx of followers joining your cause. Once you get a loyal following it will become much easier to sell your products.
Nothing worthwhile comes easily, and good Twitter marketing is no exception. It may be a daunting task, but if you stick with it and go into the process prepared, it will be worth all of the effort. You’ll see.
To be successful, you’re going to have to plan ahead. Take a stock of all of the resources you have and how you can best put them to use to get you where you want to be. Make sure you are being realistic when making your plan. Don’t base your plan on a rose-colored picture of where your business is, or you’ll be starting out on an unrealistic path that will never lead you where you want to go. Don’t sell your business short from the start; give yourself the best shot you can at success.
The basis element of every Twitter marketing campaign is the tweet. To make this work, you’re going to have to be prepared to send out regular, interesting, and valuable tweets to your followers. This is critical because it not only sends the message that you care enough about your followers to stay in communication with them, but also it keeps your business top of mind for your followers. If you aren’t prepared to do that, Twitter marketing may not be the right promotion route for you. If you are prepared to do it, though, this can be a very effective way to promote your business.
In conclusion, when you start out at your Twitter marketing plan, it’s important that you make sure you are taking full advantage of the full gamut of services available for you. Start with uSocial.net. Simply sign up for their newsletter to receive a wealth of information.
Looking for the web’s premiere information about Twitter marketing for your business? Learn everything you need to know about Twitter marketing here.
Earn Money On The Internet Thoughts
A musing is someone’s thoughts on something. After 7 years of making money on the Internet I have seen it all. Here are my thoughts and observations on using the internet to earn money.
1. Email marketing is still the best way to earn money on the internet when done correctly. There is a talent to building an opt in list and making money mailing to it.
However there is no denying that Internet marketers with large mailing lists earn a lot of money on the internet. Building a large email marketing list early in your Internet business is one thing you should focus on.
2. Building a large website or blog around a specific theme is a great way to create multiple streams of income. It’s also an excellent way to attract traffic and build your email marketing list.
The key is to always be adding fresh content that a website visitor would be interested in reading. Search engines love large websites and blogs that are constantly being updated. This can lead to great free traffic over a long period of time.
3. Don’t try to be the jack of all trades when it comes to building an Online business. You are better off doing things in your business you like and outsourcing the rest.
4. Backlinks are roads leading to your Internet business. You can never have too many backlinks. They continue to drive traffic to your website long after you initially get them.
5. Making money on the internet is fun once you know how to do it. However the initial phase of learning how to use the Internet to earn money can be frustrating.
For this reason you must have a crystal clear reason why you want to earn money. This will help encourage you at times when the money is not coming in and you feel like quitting.
6. Pay attention to trends on the Internet as things are constantly changing. Social media is a perfect example of this.
If you are not utilizing social marketing to make money on the internet you are missing out on excellent opportunities. Examples of social marketing include blogging, discussion forums, online videos, Twitter, Facebook, and anything that allows you to interact with people on the internet in a social way.
7. There are other proven ways to make money online if you do them the right way. These include taking paid surveys, data entry, typing at home, being a virtual assistant, writing blog articles, network marketing, affiliate marketing, and much more!
These are a few of my musings as I see it when it pertains to using the Internet to make money. Sadly many people will fail at making money on the internet and ultimately it comes down to learning how and then working hard. If you are willing to do that you can make as much money as you want on the Internet.
Web Designers: Marketing a Portfolio Site
Web designers and web developers can benefit greatly from having an outstanding portfolio site. The portfolio is often a primary method of finding new business (or maybe more accurately, letting new business find you). Additionally, it is the best way for potential clients to observe your work and see what you have to offer.
Despite the importance of portfolio websites, it is very difficult to actually get yours in front of potential clients. There are so many designers and developers with portfolio sites that it causes intense competition. If you are not marketing your portfolio site effectively you will be missing out on possible business.
Here we will go over several tips that can help you to get more out of your portfolio site by increasing its exposure to potential clients.
1. Consider Search Engines
There are almost infinite topics that we could discuss about Search Engine Optimization, but one of the most important is simply building a search-friendly site. This doesn’t mean that your site will rank high, but it does mean that search engines will have no problems crawling your site to find all of you pages and to know what phrases it is targeting.
Making a site search engine friendly involves using clean, valid coding, proper use of heading tags, and avoiding practices that can make it difficult for search engines to crawl your site.
2. Use Effective Page Title that Include Your Keywords
Page titles are critical for search engine rankings, more so than any other on-page factor. Give lots of thought to the titles that you choose for your pages and try to match them up with the same words and phrases that people are likely to use in a search to find that page.
Use specific phrases rather than targeting general keywords like “web design” or “web designer.” There is simply to much competition for general keywords to realistically have a chance at ranking at the top of the search engines.
Consider specific words and phrases such as “e-commerce web design.” This is descriptive of the services provided but will eliminate a lot of competition as compared to more general keywords, meaning you will have a better chance for a good ranking.
3. Localization is an Option
One method of significantly narrowing down the competition is to optimize your site for local searches. For example, if your page title is “Miami web design” you will have a much better chance of ranking high for similar searches, and the amount of competition will be far less than with a term like “web design.”
4. Build Links
Probably the single-most important factor for achieving great search engine rankings is getting links from other websites. Getting links is like getting votes from other sites. As more sites (and high-quality sites) link to you, the search engines will give more authority to your site and ranking well should not be a problem.
Anyone that aspires to build a site that gets lots of search traffic will need to focus on link building. Here are a few ideas of ways to get links to your portfolio site:
Add a blog – Blogging is a great way to attract links as bloggers often link out to other blogs. Of course, it will also take work to write the content.
Use social media – Social media marketing can be an extremely successful way to build links as popular items often attract links from all kinds of sites.
Reciprocal links – You can exchange links with other websites, just don’t go overboard and do this with hundreds of sites or it will put up red flags for search engines.
Submit to galleries – If your site has a high-quality design you may be able to get a lot of traffic and links from web design and CSS galleries that showcase sites.
5. Make it Attractive
One of the best things you can do to promote your site is to simply make it special. A great portfolio design will market itself quite well. Take your time and make something that is reflective of your best work.
6. Use Freebies to Draw People In
Giving to get is a popular method of promoting a website. People love free stuff, so if you can give something of quality that people will want, you will increase the number of people that come to your portfolio site. You could give away free website templates, code snippets, or anything else that will attract links and visitors.
Steven Snell is a web designer and freelance blogger. He maintains a gallery of the best portfolio websites and a gallery of the best e-commerce websites.