7 Shortcuts To Sky Rocketing Your Squeeze Page Conversions
There are many ways to make money on the internet as you are probably well aware, but with the strategy I teach students can make passive income that can be scaled up over time to incomes that may have been previously out of reach in a regular 9 to 5 job.
This method of making money is called internet marketing and simply involves selling products online. It doesn’t matter if you don’t have a product to sell – you can simply sell other people’s products for a commission
Unfortunately, what most beginner marketers don’t realise is that there is a lot of work to be done before you can get people up to the point where they are in a position to buy.
10,000 Consumers can’t be Wrong…
Jay Conrad Levinson, author of Guerilla Marketing, cites a famous study in which more than 10,000 consumers rated the reasons why they chose one company over another. Here were the top five responses:-
1. Confidence
2. Quality
3. Service
4. Selection
5. Price
Consumer confidence is the number one factor why consumers decide to go with one company over another.
Here’s some more statistics that are worth noting:-
* 37 percent of interested prospects take 0-3 months to become customers
* 28 percent of interested prospects take 3-6 months to become customers
* 18 percent of interested prospects take 6-12 months to become customers
* 17 percent of interested prospects take more than one year to become customers
What Can we Deduce from these Statistics?
The reason I’m citing these statistics is to hammer home one key point of internet marketing. It is incredibly important to build a list. When I talk about building a list, I’m simply referring to collecting the names and email addresses of visitors to our web site.
Building a list gives us a mechanism for contacting our prospects so that they build a relationship with us over time. What often happens, especially in the wealth creation niche, is that consumers are vary wary of being scammed (and rightly so because there are so many duff products out there it’s unbelievable!). People want to know a little bit about you and feel confident that you’re a real person and not just another scammer.
Building a List is Actually Very Easy
When I talk to those who are just getting started in internet marketing, they always show signs of worry as soon as I start to mention the process of building a list. Often, they’ll tell me that they aren’t technical and that they have no idea how to manage a list or what to send their prospects. To put them at ease, I always tell them something akin to the following:
There is no need to reinvent the wheel – internet marketing has been creating wealth for people for many years. The techniques are well known and its simply a case of taking a bit of time to learn and understand the skills that you need to create an income online.
And the most important thing for you to learn is how to use an autoresponder. An autoresponder is a piece of software that will allow you to build and grow your list without having to worry at all about coding or anything complicated. I recommend a program called Aweber – in fact I not only recommend them but I use them to build my own list.
The Most Effective Way to Get People onto Your List
There is a certain type of web page called a squeeze page that you may or may not already be familiar with. A squeeze page is just a one page web site with one purpose – to encourage your visitors to enter their name and email credentials.
A typical squeeze page will offer a free gift of real value. For instance, when you click on the banner at the top right of this page, my squeeze page will load up. On this page, I have a video of me talking and I offer a free gift (well two free gifts actually) that you can get simply by entering your name and email address.
This squeeze page converts at around 37% which means that out of 100 people who visit my page, 37 people will enter their credentials. The average is around 20%, although I have heard of some people getting around 60% conversion rate.
For the rest of this article, I want to tell you what I’ve found to be important when creating a squeeze page for high conversions.
7 Must Dos for A High Converting Squeeze Page
1. Location of Opt In Box
Your opt in box is simply the form where the user enters his / her name and email details. Tests and studies have been done to show that the users concentrate their eyes on the right hand side of the page first. These studies involve using heat maps (a heat map is simply an overlay of a web site showing where visitors are looking on the page).
It’s also extremely important that you place your opt in box above the fold. This simply means that your opt in box should be clearly viewable as soon as the page loads. If the user has to scroll down to see the opt in box then there is a really high chance that your conversion rate is suffering because of that.
2. Attention Grabbing Graphics
Often a web site that really stands out from the crowd can attract a higher conversion rate. I always try to create my squeeze pages so that they are very graphical and unique to other squeeze pages that I’ve seen in the past.
When using graphics, it is important to understand your target market. For instance, if you were in the “potty training” niche and wanted to capture the names and email addresses of recent parents, then you may include an image stock photo of a baby in a her mum’s arms (for instance). This really helps your target market to resonate with the message that you are sending out and makes that person feel that the message is highly relevant for him/her.
3. An Irresistable Offer
This is your opportunity to “ethically bribe” your visitors to entering their credentials.
Before you get to building a squeeze page, it is always recommended that you plan out the “profit funnel” every step of the way. A profit funnel simply means the path that you are going to send your subscribers down when they subscribe for your list.
Usually a profit funnel would offer incredible value for free and then promote a low end offer before moving into a mid-value offer before moving into high end offers. The flow from one product to the next is important and really should be planned out in advance.
Once everything is planned out, you can create a giveaway that doesn’t infringe on any of your paid products. If you don’t plan in advance then you could be in danger of giving away the “kitchen sink” so to speak so that the customer doesn’t need your paid products further down the line.
Internet connection speeds are getting faster all the time and I’ve found that multimedia giveaways tend to convert better than a free report. Giveaway ideas include:- interviewing an expert in your niche and offering the recording, a short how-to e-book or even a small video tutorial series.
You need to make sure that the giveaway answers a question or solves a problem that your target market are very keen on having answered.
4. Benefit Driven, not Feature Driven
A mistake I see a lot of beginner marketers make is that they try and sell the “features” of their free gift as opposed to its “benefits”.
The benefits should be those that really hit the mark with your target market. In the make money online niche, for instance, I did a recent survey to my list that showed the number one problem internet marketers have is…Traffic!
So a free report entitled “How I Generated over 5,000 Visitors to My Site for Free in the First Month using Strategies that Anyone can Do” would be very likely to encourage a strong opt in rate.
5. A Privacy Policy Statement
I have to admit I don’t actually have a privacy policy on my squeeze page (because it doesn’t fit well with my graphics!) and I’m probably quite stupid of making that omission because in the past I have split-tested (a split test is simply a test of two or more pages to see which ones perform the best) to see whether a privacy policy makes any different to conversion and my results showed that the page with the privacy policy performed statistically significantly better than the page without.
Something to the effect the below is all you need:-
“We will not rent, trade, or release your information to any third party for any reason – ever. We respect your e-mail privacy and hate spam with a passion.”
6. Add your Video
I like to get on camera and deliver a video message to anybody that visits my site to encourage visitors to enter their name and email address. In a recent project of mine (Affiliate Marketing Shortcuts), I split tested a squeeze page with and without video. Here are the results:
As you can see the blue line (the squeeze page with the video) consistently out performs the orange line.
I personally like to try and build that element of trust with my visitors right from the very beginning. A video is also a great way to tell people why you’re doing what you’re doing. People buy beliefs, ideals and values – if they can resonate with your why then you’re half way to creating a loyal customer.
7. Powerful Calls to Action
This may sound a bit obvious, but you’d be surprised how many people don’t have a really powerful call to action…
Calls to action can come in an auditory sense, visual sense or communicative sense. Ideally your squeeze page should include all three to influence the highest percentage of visitors.
An auditory call to action is only really possible if you have an audio file or video on your squeeze page. Simply make sure that you say something along the lines of “Enter your name and email address to the right hand side of this page for instant access”.
A visual call to action should be present in the form of brightly coloured arrows that point towards the opt in box. If you have a video squeeze page then you should point towards the opt in box during your video while you are making the auditory call to action.
Lastly, you should make sure that you tell the visitor – in written text – to enter their name and email address into the opt in box. Obviously this text should be a fairly dominant feature on the page.
If you look at my squeeze page here you’ll notice that I have all three working in unison.
So What should I Be Aiming for in Terms of Conversion?
It’s very hard to give you a figure that’s an accurate reflection across all niches, however most people would agree that a conversion rate of 20% is OK. If you’re getting in excess of 30% then you’re doing well and any more than 40% then you’re doing great.
The key to creating a squeeze page that converts really well is to test, test, test!
Internet Marketing is ALL about TESTING
You’ll hear me talking about this a lot, but it stands to reason that you should test everything you can when it comes to internet marketing. The reason I say this is because only through testing can you continually increase your conversion rate.
A high conversion rate is really quite fundamental to a successful campaign – it is one of only two variables that can increase your revenue. The other factor is traffic…And traffic is notoriously hard to get cheaply in abundance.
Furthermore, if you are paying for traffic (using pay per click for example) then you’ll have more chance of running profitable campaigns if your earnings per visitor is higher….And your ability to convert is an essential element to creating a high value per visitor.
How are Your Squeeze Pages Converting?
It’s always great to hear war stories from fellow internet marketers.
What have you found that converts well for you?
Do you use the squeeze page or alternative ways to build your list?
How have you increased your conversion rate in the past?
Hope you enjoyed this article – it’s certainly longer than I anticipated originally but I think I have most of the bases covered. Hopefully you’ll now be in a better position to make money on the internet.
Find out helpful tips about internet marketing – please study this web page. The time has come when proper info is truly only one click of your mouse, use this opportunity.
Facebook Fans: 15 Ways To Get More Fans
Make sure your website has a Facebook fan box: Adding a Facebook Fan box to your website allows you to capturevisitors that you have already earned, are interested in keeping up to date with information you publish, and will be loyal readers long term. Publish the fan box on a high traffic location on your site to convert as many viewers as possible.
Facebook Ads: Facebook advertising is often cheap, and when pulled together correctly, can mean a successful campaign of achieving more Facebook fans. Highlight timely matters, new content, and relevant products on your Facebook page and promote it to targeted demographics on Facebook.
Add a Facebook like button to your website: Adding the “Like” button to your site can allow readers that enjoy reading your content to share it with their contacts and associates.
Facebook Photo Tagging: Have a local business or popular product? Ask customers to upload pictures of themselves with your product, at one of your events, or at your business, then have them tag your Facebook page in that picture. When that happens, friends that view that image will see that you’ve been tagged and potentially check out your page, possibly becoming a fan.
Use notes and replies: Partnering with another business, using a product, or attending an occasion that another business is throwing are all opportunities you can talk about on your own Facebook fan page and tag the other party involved. When tagging another fan page, your status update will then show on their Fan page, appearing before all their fans.
Follow Me on Facebook: Simple enough, but do you add your Facebook URL to your email signatures or other profiles?
Promote your page to your social media network: Linking to your Facebook page from your other profiles when you’ve posted a recent announcement or article is another way to get extra views, and possibly fans, to your page. Just don’t overdo it.
Pay Per Click and Search Engine Marketing: If you’re constantly updating your Facebook page with new products or important announcements, your page may benefit from running an SEM campaign. Timely ads that promote events, sales, seminars, or information targeted to those that are searching for related keywords can mean converting views into fans.
Encourage fans to leave comments: Ask questions in status updates, encouraging fans to leave replies. When a fan leaves a response on your page, their homepage wall will inform all of their friends, notifying non fans that that person just left a note on your page. Curious friends will click through to your page and you have a possible new fan.
Ask Your Friends: When just getting started, asking your Facebook friends to become a fan is normal. Just don’t overdo it.
Add value by linking to other sites: Is there a popular article on another site? Link to it from both your website and Facebook fan page, both to eduate your fans of the content but also in hopes that the site may link back to you.
Optimize your page for keywords: Optimize your Facebook fan page and status updates with high volume keywords so that you’ll show up in both Facebook searches and search engine searches.
Get links to your Facebook page: Link to your Facebook page from websites you own, articles you write, and profiles you are listed on. The more links there are to your page, the better chance there is of it showing up in searches.
Fan Only and Protected Content: Landing pages on Facebook can help inform and convert a person who happens to land on your page but isn’t sure whether they are really a fan or even what your page is about. You can also offer content to fans who like your page, encouraging non fans to click the like button.
Keep posting: A stale page won’t encourage anyone to become a fan, and not posting regularly may encourage current fans to unfan you. Keep an editorial calendar and stay to a regular posting schedule on your Facebook page.
Rachel frequently writes about facebook advertising tips and Facebook marketing. To view the entire article and additional tips or download the free eBook, visit how to get more Facebook fans for free.
Side-Stepping Poor Linking Disasters
Almost all online marketers know very well how important relevant backlinks are to effective SEO. So they simply do the work necessary to get as many relevant backlinks as possible to get as much organic search traffic as possible. Still, some marketers experience bad results in their backlinking due to commonly seen mistakes.
We all make our mistakes in business, and at times these mistakes can be expensive. That is why it’s always a good idea to try to learn from others whenever possible. In this article we will be discussing linking mistakes that can be easily avoided once you know what they are.
A mistake that goes unnoticed by many webmasters is getting backlinks from pages that can’t be crawled by the search engine spiders. In other words, a link might look perfect and appropriate in the terms of having no “nofollow” attribute and the keyword in the anchor text, and it still might not be a backlink. Confused? You’ll see this with link exchanges when the other site doesn’t post your link or does something to make it look invisible. Search engine spiders won’t crawl a page that has the ‘no index, no follow’ attribute, or if the page has dynamic code in it. So that is why you’ll need to keep an eye on your links and check to make sure they’re still being seen. Building links takes a lot of time, which is why you need to know what you’re doing right from the start. Committing the same errors all the time will make it very painful to reverse.
Another common link building mistake is the act of selling links. So many marketers still sell links on their websites which is a dangerous practice because they will be penalized for it in time. But if you really are keen on selling links, then you should use targeted link selling services like Backlinks.com since they happen to be more discreet. Keep it in your mind that a lot of networks who sell links care if Google sees them or not. But you’ll want to take care that you’re not screaming outloud with your ads that you’re selling links. Ultimately, the safest thing is to avoid selling links just so you don’t run into any problems.
Make a good effort to stay away from the mistakes discussed, and your backlinks will be the best they can be. Proceed slowly and with caution. Use the best practices and some common sense. And that will deliver the results you want.
SEO Tips
Ebay Business
Traffic Ultimatum Review
Internet Marketing Business – How To Start It Up By Yourself
How to work with internet marketing? Lots of people ask themselves about this and that but they still can not see the reply and real solution. I want to show you that not to start but to continue your business –this matter better. You should know that only constant control and your hard work will help you to set up in and to work with online marketing in the best way. In case you are going to deal with something cool, nice and up-to-date – just now you have found a thing you need. Internet marketing is kind of business for modern people and who likes turn in life.
Make sure you know what to advertise. Goods and services matter for your business – yes, you can advertise everything from issues to TVs, but be confident your products can bring you real profit. I am sure now you can deal with everything you want and rush for more – you can deal with this and that but do not forget to choose your products sometimes.
Be sure internet marketing has got lots of kinds for you – deal with affiliate marketing, use real one or deal with something better. You can find out some partners who want to collaborate with you, you can work alone or you can set up something new. You should not forget improvisation will help you anyway – odd and unusual kinds of goods and businesses captivate people anytime and anywhere.
Deal with your application just now – you can get some lists below –they will help you how to deal with online business and what you should do in case there are some troubles. You should not forget anytime there are many people who can help you – use world wide web services or use something nice, better to work with online services, use people`s help – there are many social networking communities which can give you a hand when it is hard times.
There are many people who deal with internet marketing and you can join them just now. Make sure it is nice and firm kind of business –you can check it out just now. Internet marketing is popular and you should not forget it can give you more that you expect from online business in the easy way. You should deal with the best things of internet marketing – do deal with more people and to get more money.
I am sure you will find out here what you need – use this link in case you want to deal with application for internet marketing business just now and deal with the best tips and advice for you. You also can receive tutorials for free just now – click here just now.
Today targeted traffic means big income. But “how to increase web traffic“? Answers to this question are here – visit this free traffic recourse, and you will see why.
Make traffic from Google and other search engines part of your internet marketing plan – and you will seriously increase the revenue from your products online.
How To Set Up In With Online Marketing Business
Internet marketing business always cases some talks about online business at all. Online business has been blamed by lots of people, but there are also some people who have been working with online marketing for ages, they know it gives them some profit and they are sure they will take more from it. I want you to meet internet marketing. Below you will see why I insist you to try it out and what you need to deal with this kind of business successfully. Be sure you will be supplied with tips and profound arguments why you have to.
1) Internet marketing is up-to-date kind of business. It is prestigious to deal with it, it is nice to be an advertiser. It is kind of business which is on the top now and that is why you will not be short of info and tips for it. You can get help whenever you want – at night or by day. There are millions people like you – who advertise, sell and gather. They can give you a hand just now and you can join them right here.
2) There are two kinds of internet marketing – the stable one and affiliate marketing. Both of kinds are profound and you should choose one of them. I think the latter one will fit every novice but in case you want to set up in and you deal with confidence – why not? Below you will know why you have to set up in without any fears.
3) Internet marketing is kind of business when you do not have to deal with money at all. There are no investments at your start and that is why you can lose nothing in case you are an owner of advertising company. Here is one more reason why you have to work with internet marketing.
4) Be sure this kind of business will be able to help you to find out internet business at all. Who knows – may be in the further life you will find out more captivating kind of business or may be you will want to change something in your internet marketing business? Take it now, start it up now to make sure you deal with something firm and really nice.
I am sure you have got every chance and reason to set it up just now. Why not? In case you need some help and you are ready to take it now – click below. Make sure it will do you a lot of good and you will find out something nice and cool anyway. Good luck and try to apply now to be approved in the best way then. I wish you real and your way –to set up your profitable business.
Today search engine traffic means nice money. But there is one question “how to get website traffic“? Answers are here – check this website traffic recourse, and you’ll understand why.
Make traffic from search engines part of your internet marketing strategy – and you will nicely increase the revenue from your products online.