7 Steps To Dominating Your Specialized Niche
Once you’ve conducted your research as well as have formulated your competitive intelligence, you’re ready to take the first step forward to dominating your niche market. Dominating your niche market is a process, and the worst thing you can do is get “comfortable” with your marketing. It need to be consistent to be effective.
You will discover 7 important steps using this method of dominating your niche. Follow these steps, and you’ll increase your chances of prospering. Ignore or skip a step, and it could affect your total marketing plan.
1. Create your celebrity. Reputation means everything in Affiliate marketing. Establish yourself as an authority, offer free advice, and brand your name. Take advantage of Web 2. to create brand recognition. Blog, post videos to YouTube, and do interviews to further improve your reputation. Web 2 . . is the key to creating visibility.
2. Build a community with the target audience. Blog, create a forum, or use a social network like MySpace or Facebook to reach out to your niche market. Begin using these avenues to enhance your visibility and to come in contact with individual customers. Relinquish freely, and keep your customers informed about upcoming services or products.
3. Concentrate on increasing the perceived value of your product. Improve your existing product or add bonus features that make your product appear more interesting. Ironically, increasing the price tag on your product or service could bring about more sales. People assume that expensive merchandise is more valuable than cheaper alternatives.
4. Create loyalty incentives. It’s cheaper to maintain an existing customer than it is to gain another one, so develop incentive programs that keep customers wanting more. You’ll be able to offer discounted prices for repeat customers or give rewards for customers who refer other buyers to your program.
5. Perform continual competitive analysis. Competitive analysis must be an ongoing process. Don’t abandon it after you start getting a little success. Study your competition. Know what’s working in your niche market. Keep on top of what your competitors are doing so you can modify your marketing strategy as needed.
6. Profit with product launches. You’ll need to build anticipation for ones goods and services by blogging about it, announcing it in niche-related forums, and keeping your social network informed about it. Get prospects excited about what’s to come, and offer buyers a reduced price for a limited time. Scarcity is an effective motivator in buyer behavior.
7. Capitalize on joint ventures. Form partnerships with your competitors—particularly the ones at the top of your target market—to add steam to your marketing campaign. By combining brand recognition, you’ll increase your customer base and reach out to prospects who may never have considered buying your product before. Combine your strengths and resources, and you can increase brand recognition and take your business to the next level.
Dominating your niche is a mix of competitive analysis, focus, and a winning strategy. You’ll need a multi-step approach to really make it to the top. Once you’ve discovered the best way to the top of your niche market, you can build upon a similar strategies to stay there.