Increase In Sales By Means Of Interent
Sellers of the most different goods and services even more often turn looks on such dynamically developing segment of the Russian market of advertising as Internet marketing. Constant expansion of network space steady growth of retail online trade (in 2008 – on 35 % in comparison with 13 %, various ways of Internet advertising– all it promotes occurrence new – virtual – kinds of advancement of the goods and services. Working, basically, with current demand, they allow quickly and with the minimum expenses to involve a great number of “hot” target buyers that leads to substantial growth of sales and growth of popularity of brands. Also it is already real instead of virtual process.
How correctly to organise process of Internet advertising and online sales? What possibilities and restrictions here exist? What ways allow to increase sales fastest?
From the very beginning it is necessary to solve the important question: to whom are going to address those or other communications manufacturers and suppliers of the goods services – to professional community, end users or that and another? Also what they are going to advertise? For example, many elite goods and accessories in the foreseeable future will be hardly widely presented in a Runet – while they, basically, prefer glossy magazines and TV. And here brands of mass demand or a segment “average” and «above an average» for a long time already and successfully use online resources. According to department of marketing of our company, especially actively Internet advertising grows in segments of the real estate, bank sector, aesthetic medicine, a mobile communication, motor transport, the goods for the house and a summer residence and in many other directions. No special restrictions here are present, as there is no also a strongly pronounced seasonal prevalence of demand, – after all a network the Internet actively use at any time year and search (find) the most different goods and services with its help. Making a start from specificity of business and the necessary audience, we choose the purposes and advertising campaign means in a Runet.
For what?
By means of Internet advertising the most different can be reached (quantitative and qualitative) the purposes: stimulation of sale of any goods services, increase in sales and a market share, formation of a pent-up demand or work with existing demand, advancement of a new brand and management of its reputation, effect creation (when a brand recommend by word of mouth), attraction of partners. With what to begin? From a qualitative, functional, convenient and substantial site.
There are the specialised resources interesting only to participants of this or that segment of the market (for example, sites of professional communities, associations), resources for end users (Internet shops), and also the network portals calculated on interest of all target groups (information-thematic, corporate sites.
What is necessary for you? Idle time in management, but the effective corporate site focused on development and attraction of clients? Effective or functional Internet shop? CRM-system or Intranet the project? Attentively having studied wishes and having analysed the problems facing to this or that company (a brand, the goods, service), experts in Internet marketing will offer the optimum program decision and the thought over visual registration. Further it is necessary to advertise a site in a network involving on it visitors.
In 21st century search engine traffic equals nice money. But there is one question “how to increase web traffic“? Answers are here – check this website traffic recourse, and you’ll understand why.
Make traffic from Google and other search engines part of your internet marketing
battle plan – and you will seriously increase the revenue from your products online.
The Latent Marketing
This report special agents of influence of the advertising information in the latent form to target audience by means of discussions, recommendations, an exchange of opinions in forums, blogs, communities and social networks. Agents of influence are the skilled Internet users well understanding a theme set by the advertiser. They quickly find common language with usual users, are capable to convince them to get this or that product. Do not extend obviously false, illegal or discrediting competitors the information.
At competent and skilful application the latent marketing is the effective and powerful tool of advertising. According to analytical researches, 78 % of people trust opinions and recommendations of other consumers and 61 % – information in thematic blogs. Much the smaller trust is deserved by advertising in dispatches for which the user, the information on sites of the companies and traditional (direct) Internet advertising has subscribed. For a long time and with success put into practice tools of the latent marketing autodealers, insurance agents, manufacturers of pharmaceutical production and cosmetics, etc.
Example of similar work from alcoholic branch – Live vodka. In «Live Magazine» (www. livejournal.com) the community of fans of one known mark of vodka has opened. The new platform should become a dialogue place of everything, «at whom in a soul live eternal values who appreciates the present man’s friendship and good rest in a good company». The community is opened for all. Special rules here are not present, the main thing that each post was «with soul». The very first user of a resource under anybody of the vodka with the same name watches it. Once a week in community leaves the electronic newspaper – the most interesting about vodka and about everything that with it is connected.
Non-standard kinds of Internet advertising and PR
Qualitative “virus” (for example, a ridiculous videoclip, a joke, a song) on a theme anyhow connected with those or other goods \service is created. For brand “virus” it is used Product placement – technology of unostentatious introduction of the information on a brand in the basic content. Further there are “crops” on various platforms (blogs, forums, social networks). If “virus” successful it starts to extend on a network with a speed and in scales of present “epidemic”. Here only to predict to (estimate) an end result and the benefits received for a brand here it is difficult enough. In it an essential minus of the given technology.
PR in a printing press and in online.
PR-technologies (including – on-line) become more and more claimed in advancement of any goods and services. They allow in the latent form (and it is frequent – free of charge) to leave on a mullions-strong audience of the printing press and its network analogues and to popularise those or other brands. Here a good example. The alcoholic brands mentioned above cannot be advertised directly in a political press (and on very visited unspecialized sites online where the daily audience can reach 100 000 persons and more). But it is possible to write article (for example, on a theme «How to save in crisis? The main thing is to choose the checked up products …») and to publish it in one dear newspaper with circulation of 2 million copy (and on its site with attendance of 50 000 persons a day). And in article it is unostentatious and it is veiled under this most «the checked up product» very known and dear vodka mark.
Today without the information about how to increase web site traffic – your online business is in trouble. Get website traffic and increase your profit.
P.S. With nice traffic – make money with adsense.
Internet Marketing Versions
There is a set of versions of Internet marketing: site advancement \promotion (or search optimisation – SEO); contextual, media and contextual advertising; the partner, social and latent marketing; non-standard advertising and PR (for example, virus marketing). At a choice of this or that advertising means, a platform, it is necessary to start with besides target audience and those image, marketing, information and other problems that face to us.
Search optimisation (SEO) and site advancement.
The technology of search optimisation and advancement of sites have also other names – promotion of sites, a web promotion, search advancement, Search Engine Optimization (SEO). It is that case, when sellers actively use Internet technologies for advancement of sites (and in passing – the goods and services) and the subsequent increase in sales. Results are very notable. The essence of technology of search optimisation and advancement of sites that the company-seller site at first improves (is optimised) in respect of structure, the maintenance, convenience of using etc. Then to the client is offered to untwist, advance a site by those or other key inquiries (for example, “car”, “upholstered furniture”, «plastic windows», «to buy a refrigerator», «to order services of the stylist», etc.) On the first places in results of delivery of search systems – such, as Yandex, Google or Rambler.
On the statistican, only on one search system – Yandex – the information on a keyword “cars” is requested about 3 500 000 times a month, on “clothes” – nearby 3 000 000, on “furniture” – approximately 2 000 000, on «plastic windows» – almost 250 000, and on «installation of windows» – 26 000 (the data as of November, 2009) . The consumer which has ripened before purchase comes on search system, types inquiry on production (service) necessary to it, receives the answer in the form of references to sites of the companies-sellers, clicks one of references – and … welcome! Anybody imposes nothing to anybody – the person himself searches for the information necessary to it. A question only in what sites will appear in the forefront results of search (search delivery). Here here experts also come to the rescue. Technologies of optimisation and advancement of sites are constantly improved. So, experts develop the whole complex of services in optimisation (promotion \advancement) of sites. Work is under construction on the basis of transparent system of pricing: cost of advancement of keywords is directly proportional their competition; the real result is paid only (hit in top-10 Yandex), places below 10th place are not paid. The whole package of bonuses is provided: free advancement of a site on Rambler and Google; Free advancement of accompanying low-frequency and mid-frequency key inquiries; internal optimisation of a site too is not paid. Thus the data on site positions is accessible to the client in a mode of real time thanks to statistics online service.
Today without the information that explains how to increase web site traffic – your online business is in trouble. Build web traffic and increase your income.
P.S. With great traffic – make money with adsense.
How To Work With Twitter?
For sure, Twitter is one of the most popular methods of marketing in the Internet these days. In fact, all people either love it or do not have any idea on how to take any advantage of it. However, it is crystal clear that Twitter remains the most powerful device in your online marketing practice, of course, if you know how to use it correctly according to all possible standards. Indeed, if you manage to sum up the whole team of your interested clients and simple visitors, you will be able to generate more sales and start doing your online in a quick pace. Actually, this marketing article is aimed at providing you with the helpful tips on how to gather your own supporting army at Twitter.
1) Try to keep it casual
In case the whole number of your tweets has much to do with your online business, for sure, you will have some difficulties doing your best to keep your visitors in the list of your potential customers. Therefore, you are advised to post just one post on the connected tweet to each from the 25 personal tweets. It is true that people do not like being a piece of unnecessary thing being pushed by the business owners to purchase something. If you do not believe in this strategy, you can check and prove everything on your own. For example, you can include too much information about your online business and you will have a chance to observe a situation when your clients disappear from your list. Of course, this is not the outcome you dream about. At the same time it is logical that people like to be familiar with the company they are cooperating with. But it would be enough to provide them with such news only once a while and they will be satisfied with your attention.
2) Do your best in order to involve as many people as you can
There is a popular belief which says if you manage to follow too many people the chances are that they will reciprocate. This means if you are not aware of Twitter and you are working on your plan to get many followers, all you can do is to begin following as many people as you can. No doubts, within your progress in the Twitterverse, you are likely to become popular among your followers. However, you are recommended to work only with those who suit the category of people you are looking for. What is more, you might definitely want your customers to be interested in your business offer. So you have to pay attention to the people like that.
Finally, it is absolutely up to you whether to keep above mentioned tips or not. But the thing is that they have been proven to be effective in terms of online business. So, why not to try?
If your website needs free traffic – then you have to visit this web traffic community. It is the place where lots of people get their traffic from.
It is simply impossible today to create any internet marketing activity for your product
online, without planning the creating of traffic from Google and other search engines.
Marketing Online – Things You Expect And Ones You Will Get
Internet marketing is the best kind of online business for novices. You are able to find out people you need to work with. Now you are able to choose goods you need and be sure there is a firm thing to work with. Be sure that online business is the best platform to turn your business to the better and just to be sure in yourself. Take a thing you need and just be confident that internet marketing is kind of business you need. Be sure online business is a thing is on the top and it is really relevant.
Today I wish you to see that online business is the most popular thing for now – lots of people all over the world like it. I like this freedom in online kinds of businesses and now you see that online business is a thing which will help you to cope with routine. Take a thing you need – just now you can apply for internet marketing and work successfully.
When you are just a newer in this kind of business and when you see that you need some help – just now you have got everything to work with it and to get info, knowledge and skills you need. Online kind of business is nice when you are working, when you are developing your business and when you are collaborating with your partners.
Make sure online business is a thing you need – just now try a thing you need. All you need is just to take care about your goods, people and places where you will be advertising your goods. You also do not have to forget about your partners. For example, without any collaboration you will not be able to work with internet marketing successfully. Especially if is affiliate kind of business.
I want you to see that internet marketing depends on you only. Only you can run it and only you have to rule the direction you want. Take a thing you need, apply for online business and take a thing you need. I wish you deal with something new – so, deal with online business and just be sure in your own acts. In case you need some help and you are going to be with internet marketing right now – take a thing you need.
Apply here and just be happy with your kind of online business. Make sure online business in the mix of internet marketing is a thing you need and you have to take it just now. Are you going to work with something profound and new? Click it, make money right now and be sure that it will help you. Show what you need and just take it!
Right now lots of people are paying more energy into making their internet marketing budgets more effective, so that every dollar really pays off. Logically that more and more Internet marketers, owners of online shops, creators of products make search engine traffic to be a part of their internet marketing plan.
It is really cheaper to invest efforts and time into getting a higher position in top search engines, as the traffic from search engines are super targeted. These visitors produce much better effect on your business and its profits. Time to get cost effective – do what successful internet marketers are doing. Make search engine traffic part of the internet marketing strategy from the very beginning.