Discussing Disadvantages Of SEO Copywriting.
Hi, I’d like to tell you something new about SEO copywriting. The matter is that besides evident advantages there are also not less evident disadvantages of this activity. And I’d like to discuss them right now.
Competitive queries should be mentioned first of all I suggest. In most cases this method only works for those searches that are not highly competitive. I mean those search words, which are used by many people to improve the position of their websites. The most competitive ones are those queries which are devoted to such topics as casino, sex, insurance, health, hotel booking and so on. Too many people struggle for high performance on such words, which leads to the need to use more effective methods of promotion. If your website isn’t devoted to any of those popular topics mentioned above then you’ll have certain difficulties to my great regret.
To my great regret not all the websites are suitable for SEO copywriting. For instance a great number of web pages simply do not contain a sufficient amount of text materials and correspondently if the owner increases the portion of text in his content he will damage the design or even the main idea of the site. Moreover, the creators of sites do not want to change the text on the pages only to meet the SEO requirements. It’s especially true if the amount of text on the website is really big.
There are certain restrictions on the number of targeted searches. SEO copywriting is time consuming. As you know professional SEO copywriters’ work is considered to be rather expensive and as follows from this the cost of each page can’t be low. The problem is that a web page might include only one or two search words. In this case you might require to change almost all the pages to divert problems search words.
To my great regret there might occur such an unpredictable disaster as the urgent necessity to change the text on a particular web the page which has already been “processed” by a professional SEO copywriter. Yes this really happens from time to time. This will result in redoing all the SEO procedures ones again. It goes without saying that this will cost much. Furthermore the rating can be reduced in this case to my great regret. Certainly this peculiarity of SEO copywriting can be an encouraging drive for many webmasters. As for me for the first time I also felt awkward with this but then I got used to this. The matter is that you’ll get used to anything in this world if you really need this. In general SEO copywriting is a very useful thing in spite of some disadvantages. I hope you’ll manage to derive benefits from this.
Today world crisis has led to loss of jobs by many people. More and more of them address to Internet as the way to earn money. And this is a really unique chance to make one’s living. If you have no business idea or you search for something to start from, try article promotion.
If you are good at article writing, it can change into your regular job. Fortunately the web technologies offer many places to earn. Make use of Google and other search engines to look for “article submission“. You will discover many sites accepting and even paying for article submission.
Visit social networks and forums and check topics which are related to this. It is also recommended to subscribe to the RSS on this blog because it will allow to be well informed about the latest news and opportunities regarding “article submit” topic. Don’t lose this chance to fight bad times.
Real Tips For Your Successful SEO Copywriting.
Hi, I’d like to give you brief tips enabling you to create promising commercial texts. Try to meet these requirements mentioned here below.
So you should organize the text properly. Everything you write should be logical, from the first sentence to the end. Do not send the user to point, expressed in the previous paragraphs. Instead of this you’d better repeat what you want to say.
Try to write clear. Avoid long or complex structures. Use bold fonts to highlight important parts of your text. Do not use a lot of exclamation marks to express the benefits of your product. Do not use humor. You can use it only if exactly sure of its usefulness. You can not know for sure whether the humor is applicable to you or not. Only your readers may know it.
Keep in mind your goal. You are to convince and stimulate. You write commercial texts. Don’t forget this. Before you begin writing the text, learn the AIDA formula. This extremely useful formula is consist of such essential elements as Attention, Interest, Desire, Action.
Each page that you’ve created represents an opportunity to capture the reader’s attention. There are several common effective techniques that you can use for this purpose. You can use attention-grabbing words such as: “Free” or “Stop!” You can draw the reader’s curiosity or to rely on the fact that it will attract the attention of simple information about the facts. For example: “Stop! Do not read this until you do not plan to rest in Spain this year”. The second example: “Free eBook – Build a dollhouse by these simple patterns.”
Now you need to generate your reader’s interest. This is the place where most writers are wrong. There’s no need to describe the product, company or yourself. You need to create interest and the easiest way to do this is to remember the reader’s interest.
Once you have attracted the interest of the reader, you should be concerned with the creation of desire. To say simply you need a list of the facts, features and advantages of the goods. You need a list of the reasons why the reader should buy your product or use services. If your product will save readers’ money, tell them about it. Then write down exactly how the product will save money. If your service will save readers time, tell me about it, but you should stick to the facts. Avoid words such as “mega”, “highest”, “phenomenal.”
Now you should encourage the reader to action. If you want the reader to commit the action, you should give him that opportunity. Under the action such things can be meant as the purchase, newsletter subscription, or downloading e-books. Your appeal for action should be as simple as a button that says “Buy Now” . You can also specify a different reason for the commission of an immediate purchase. Good luck in grabbing more clients!
These days economic recession has led to loss of jobs by many people. More and more of them address to Internet as the way to earn money. And this is a truly unique opportunity to make one’s living. If you have no business idea or you are looking for something to start from, try article promotion.
If you are good at article writing, it can change into your regular job. It is fortunate that the online technologies offer many possibilities to earn. Make use of Google and other search engines to search for “article submission“. You will find many sites accepting and even paying for article submission.
Visit social networks and forums and check topics which are relevant to this. It is also recommended to sign up for the RSS on this blog because it will help to be well informed about the latest news and opportunities in respect of “article submit” topic. Don’t lose this chance to fight bad times.
Tips On Writing Effective Ads For Google AdWords.
In this article I will describe main tips used by me to create effective ads Google AdWords. These tips will help you to create an ad with a high CTR at the lowest cost. First of all you should choose the right audience. To obtain the correct target, you should select the language and of course the country to target on. For instance I stay away from the countries where the vast majority of the population doesn’t speak English.
You should select keywords carefully. Use square brackets around key words. For example, [google], [google adwords] and so on. Your ad will be shown only if the search query exactly matches the keyword phrases that you specify in parentheses. The announcement will not be shown to search for other keywords. In our example, this does not happen for words such as “google search” or “google news”.
Test multiple ads simultaneously. Always test or more ads at the same time. Continue this process until you reach the maximum possible CTR. You should track your return on investment for every ad. Of course Google tracks the response rate of every ad. But it omits the conversion rate. So you should do this instead of Google. To monitor the conversion rate, use special tracking links. For example, you can attach to each one my affiliate link. Make sure each ad pays for investments.
Include targeted keywords in the title or description of the ad. Google will provide search for words in the ad in bold. When people scan search results, they are looking for keywords that are entered. Searched keywords are highlighted in bold type, that certainly helps to attract the attention of the user. For this reason, ads with the search words works better than without them.
Highlight benefits in your advertisements. Of course I mean exactly the benefits to the user. For example, he can earn more money, stay young, lose weight, become healthier, live happier and so on. Begin your headline with the word, attracting attention. For example, this might be “Free”, “Giveaway” or something like this. But at the same time you should keep to recommendations of Google’s editorial guidelines.
Use words that give rise to emotions and enthusiasm. I mean that you should use strong words or incite action phrases that evoke emotion, enthusiasm and response. Here are some examples of strong words such as free, cheap, sale, special offer, short-term proposal, receptions, tips and so on. Here are some examples of call-to-action phrases: Buy Today – Save 50%., Download a free version right now., Sale ends tomorrow and so on. If haven’t any problems with imagination you’ll create a great number of such selling phrases. I hope you’ll succeed with this interesting creative work. I wish you luck with Google AdWords.
Today world crisis has led to loss of jobs by many people. More and more of them address to Internet as the way to make money. And this is a truly unique chance to earn one’s living. If you have no business idea or you are looking for something to start from, try article distribution.
If you are good at article writing, it can change into your regular job. Fortunately the Internet technologies offer many places to earn. Use Google and other search engines to search for “article submission“. You will discover many sites accepting and even paying for article submission.
Visit social networks and forums and check topics which are related to this. It is also useful to subscribe to the RSS feed on this blog since it will help to keep track of the latest news and opportunities in respect of “article submit” topic. Don’t lose this chance to fight bad times.
Learning To Choose An Appropriate Copywriter.
This summer is over and September is crawling in. People aren’t longer on leave. And marketing activities increase again. Many companies search for staff at this time, especially for copywriters as you know.
Everything looks simple enough. You’ll have manual checks, sent resumes and then interviews. You’ll have to read high-quality, exciting lyrics once again. But it’s very hard to identify the real potential of a candidate who tends to work on you. Unfortunately too often a new author simply can not understand the basic essence of advertising ideas and he can not work in a team with other professionals. He might be unable to create a promising text which could be appropriately perceived by your audience. There is no an established formula enabling you to determine the best candidates.
Here are a few qualities that your potential copywriter should have. Let me enumerate them. The first requirement is the ability to combine creative solutions with the objectives. By the way keep in mind a candidate will choose the best samples to show you. In general your potential copywriter has brought his best work. The matter is that your task in this case is to dig deeper. You should discover hidden peculiarities which might seem to be absent at the first sight. What an advantage has been highlighted more clearly than another? Why were such attention-grabbing phrases used? What was the reason for the choice of such a tone, point of view? A good text is never a matter of chance, and every experienced copywriter must be able to link his creative solutions to the identified goals and objectives of the project or the entire strategy of marketing campaigns. You should understand the author’s way of thinking in this particular case.
Moreover you should have the ability to find the right tone for the interview. The matter is that copywriters are like actors. They should be prepared to adopt the voice and manners of other people who are not likely to appreciate them. When you view the portfolio, looking for diversity you should hear different voices, aimed at different audiences. Diversity must be in the vocabulary, tone, rhythm. After reading the ad text, you should immediately understand what it is intended for. I mean a demographic group of course. The annual report for the investment bankers must be dramatically different from the offer to collector of porcelain dolls. Therefore, a great experience in a field should not be an important criterion in selecting employees. If a copywriter has the ability to change styles, to speak the language of the audience, the chances that he can effectively write for your market are high. If not, then no deep knowledge of the industry won’t compensate his inability to adapt to quick changing circumstances. I hope you’ll find a good copywriter.
Today economic recession has resulted in loss of jobs by many people. More and more of them address to Internet as the way to make money. And this is a truly unique opportunity to earn one’s living. If you have no business idea or you need something to start from, try article promotion.
If you are good at article writing, it can turn into your regular job. Fortunately the online technologies offer many opportunities to earn. Use Google and other search engines to search for “article submission“. You will find many sites accepting and even paying for article submission.
Visit social networks and forums and check topics which are respective to this. It is also useful to sign up for the RSS feed on this blog as it will allow to keep track of the latest news and opportunities regarding “article submit” topic. Don’t lose this chance to fight bad times.
Writing A Good Selling Text.
Once you have overcome the difficulties associated with attracting visitors to your site, your next task will be to convert them into buyers. The process of turning a visitor into a buyer may take 2 minutes or maybe even 20, God only knows. Your goal is to create a text that could be beneficial for your sales activity.
You have two main goals when writing texts. They are to convince and stimulate. You must convince the reader that you can offer him something special and this should encourage him to buy it. You can use the complex approach to sales such as using brochures with information but the goal will be the same. Here below I will tell you what you should do.
So before writing the text you should do the following things. Prepare your workspace. Determine your style, dictionary and other additional attributes. You should study of your product or service. You should describe the product and determine all the features and benefits that will draw your customers’ attention. Make a detailed list of features and benefits of proposed products or services. Consult with users of the product, if possible.
Position of the product is also important in this case. Determine how your product can compete with others made by your rivals. Take into consideration all the differences and advantages. Make a list of qualities that make your product better.
Determine your target market. You have to adapt your texts to the tastes of readers. Find out whether your target visitors are young people, adults or the presidents of famous banks. Perhaps your articles will be interesting to housewives or small business owners. You should know it for sure. Determine the demographic profile of the audience.
Decide on a marketing strategy. You should a complex approach to sales brochures or information technology. Perhaps you’ll have to combine these both approaches depending on a particular situation. You should determine the length of your text. If you can make the text of 500 words to sell a product, then use exactly 500 words.
While writing text, you should remember the following points. Your goal is to convince and stimulate as I have mentioned above. You do not have time to show how skillful you are as an author. There’s no need to boast with your rich vocabulary in this case. Try to write in a plain language. Write in the active voice. Be truthful. Do not make false statements. Emphasize the points, which are based on the facts. Describe the details. Do not be afraid to repeat. Your goal is to make sure that the reader has memorized you the core of your content. Now you should apply all of this in reality for your benefit. Good luck!
Today world crisis has led to loss of jobs by many people. More and more of them address to Internet as the way to earn money. And this is a truly unique chance to make one’s living. If you have no business idea or you are looking for something to start from, try article promotion.
If you are good at article writing, it can turn into your regular job. It is fortunate that the Internet technologies offer many places to earn. Make use of Google and other search engines to search for “submit articles“. You will discover many sites accepting and even paying for article submission.
Check out various social networks and forums and look through topics which are respective to this. It is also useful to subscribe to the RSS feed on this blog as it will help to be well informed about the latest news and opportunities regarding “article submit” topic. Don’t lose this chance to fight bad times.