Techniques In SEO White Hat And Black Hat
Search Engine Optimization or merely referred to as SEO is one amongst the foremost in style sort of Internet marketing employed in the market today. According to many consultants, as well as those from SEO Philippines companies, the explanation why SEO became fashionable in the market is that almost all of its techniques sometimes does not require an excessive amount of investment, which is often the case for SEM or search engine marketing (that deals with paid inclusion).
Another factor for its popularity in the Net marketing business is the diversity of its techniques. Because it deals with un-paid or “natural” inclusion, several techniques have been formulated, tested, and utilised throughout its course. While many of its techniques are thought-about legal, some are considered as illegal or unethical.
Like most Net selling techniques, SEO is additionally known for its techniques that causes adverse effects to go looking engines. Techniques used in SEO are separated in 2 totally different categories. The primary one deals with techniques that are recommended by search engines whereas the opposite tends to govern search engine result pages or SERPs through deception. These techniques are referred to as the white hat SEO and also the black hat SEO.
Techniques in SEO: White Hat and Black Hat
The terms white hat and black hat were derived from early western cowboy movies in which the good guys wear white hats whereas the unhealthy guys tend to wear black hats. Although the terms are currently related to SEO, the terms also are widely employed in the online community for different purposes.
White hat hackers, additionally referred to as moral hackers, or white knights, are laptop security specialists, who specialise in penetration testing, and different testing methodologies, to ensure that a company’s info systems are secure. On the opposite hand, Black Hat Hackers (also known as “crackers”), are hackers who concentrate on unauthorized penetration. They will use computers to attack systems for profit, for fun, or for political motivations or as a half of a social cause.
The employment of white hats and black hats were introduced in SEO as a way to denote a way if its ethical or not. Black hat SEO tactics like spamdexing, attempt to redirect search results to specific target pages in a fashion that is against the search engines’ terms of service, whereas white hat strategies are generally approved by the search engines.
According to several SEO Philippines consultants, black hat SEO tends to produce faster results than the white hat techniques. The advantage of white hat SEO is that it tends to produce results that last a while, whereas black hats anticipate that their sites might eventually be banned either briefly or permanently discover what they’re doing.
White hat and Black hat SEO Techniques
There very isn’t any list of white hat SEO techniques, alternative than the thought of its techniques. If the technique is used not for deception, and ensuring that the content a pursuit engine indexes and subsequently ranks is the same content a user can see, then this is considered as a white hat. However, if the techniques are used for deceiving or manipulating the SERPs, then this is referred to as a black hat SEO.
Not like white hat SEO, there have been varied techniques involved in black hat SEO. Some are still used nowadays by many internet masters and SEO specialists, while some have lost its effectiveness when search engines changed their algorithm. Here are some of the foremost well known techniques in black hat SEO:
Keyword stuffing
Keyword stuffing could be a black hat SEO technique that involves placement of keywords inside a page to lift the keyword count, variety, and density of the page. There are many techniques concerned in this. One is thru the employment of meta tags. Meta tag stuffing involves repeating keywords within the Meta tags, and using meta keywords that are unrelated to the positioning’s content. This technique, but, has been ineffective since 2005.
Article spinning
One in all the foremost widely use form of black hat SEO nowadays is article spinning. This method is kind of like duplicate content, but, this works by rewriting existing articles, or elements of articles, and replacing elements to avoid being penalized in the Search Engine Results pages for using duplicate content. This sort of black hat SEO is additionally a form of copyright infringements if the original article was used without the copyright owner’s permission.
Link farms
Link farms in one amongst oldest styles of link spam which involve any cluster of web sites that each one hyperlink to each other web site in the group. Although it was designed to permit individual websites to selectively exchange links with different relevant websites, it absolutely was utilized by unscrupulous webmasters who joined the services to receive inbound links and then found ways that to hide their outbound links or to avoid posting any links on their sites at all. Search engines countered the link farm movement by identifying specific attributes related to link farm pages and filtering those pages from indexing and search results.
Comment spam
One amongst the foremost widely used type of black hat SEO nowadays is the comment spam. This involves the employment of world-writable pages like blogs, wikis, guestbooks, and several other publicly accessible on-line discussion boards. This can be problematic as a result of agents can be written that automatically randomly select a user edited web page, such as a Wikipedia article, and add spamming links.
According to several SEO Philippines consultants, this technique have been prevented by using the “nofollow” tag which reduces the effectiveness of bound sorts of search engine spam, thereby improving the standard of search engine results and preventing spamdexing from occurring.
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Discover The Modern Methods Of Getting Backlinks To Your Website Efficiently
The task of acquiring back-links toward your website can be quite a challenging task especially for the newly experienced website owners. But having difficulties with this task only lasts during the start since you are still finding your way around the entire process of link building. The minute you begin to get the hang of it, then that’s where the real fun begins.
So what could be the best free ways to acquire links for your website?
Building links is really more of a skill rather than just trying to master it intentionally. It is considered to be the most valuable aspect within the entire process of SEO (Search Engine Optimization).
In fact, there are lots of claims proving that you can rank websites on top of search engine queries through pure link building. Well, of course it is better to be good at both doing on-page optimization and generating backlinks consistently and accurately. But the point is, if you can develop a skill for link building and learn to grow passion towards it, then ranking websites on top of the search engine pages will just become like a regular walk in the park or maybe just like enjoying a comfortable long drive for you in the long run.
Let me now now cut to the chase and show you what could be the best free ways to get backlinks to your website real fast:
Taking advantage of Social Media Websites
There are various ways in which you can take advantage of this method. Either you submit to social bookmarking websites or create links from within your profile pages. Another way you can take advantage of this method is by writing comments on some pages within the sites and embedding your anchor text links within that comment. And yet another one is by writing a brief description of your site and then submitting it as content on social media sites that allow such option for being one of their privileged members.
The Power of Article Marketing
This has been my favorite way of creating links toward websites along with other methods. Imagine writing a single article let’s say around 300 to 500 word count. If you can get this article to maybe hundreds of different websites which are all of different domain names and with different ip addresses respectively – oh boy that would really boost your search engine ranking pretty quick. But of course be careful to check on your pacing in building links, creating backlinks too fast in a short period of time may do more harm than good. What is better is to build links slowly overtime and then pick up the pace more and more as days go by. This will look natural for the search engines as the growth of your links appears to be gradual.
These 2 methods alone have several variations already on how you want to take advantage of them. As i mentioned earlier, you must develop a passion for it and become more creative in doing it. Some website owners who do their research just follow what they learn in a step by step
approach, sure there is nothing wrong with that. But what advantage can you have if you are doing things the exact same way as several hundred
others are doing it.
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Burst Out Of The Sandbox With Good New Domain Back Link And SEO Stategies
Search Engine Optimization and The Sandbox
It is no secret that the major search engines favor older sites and treat younger sites the way you probably treated your younger sister when you were young! It makes sense because websites do come and go, and the fact that a website has stuck around a few years may mean that website is likely to be around for a long time in the future. A new domain has no history, and does not provide any way way to tell if it will have a long future. The search engine companies do not know if the website has a good topic, or if the owner is committed to making a project that will last a long time with regular updates.
Even more important to getting noticed by search engines, are back links back to a website with targeted text. In other words, the text used over the hyperlink from another site gives a search engine a good idea of what the site is about. This factor may be as important as the actual text on the website. It highlights the really important pages of the website, and shows what other web masters think is worth linking back to.
However, even new domains can get very good search engine rankings. Of course, having a website that is optimized to be found by search engine users is important. But the subject of website optimization will be the topic of another article. The next important factor is the quality and amount of other websites which link back to the new domain! In my mind, especially for new sites, this is even more important than the words on the website. Of course, it will not work without the new website being about the topic that the hyperlinks are suggesting it is about. That would not make sense because surfers will not find what they are looking for, but the actual on site optimization does not have to be that difficult, and again, that is not the topic of this article.
If you want to develop these targeted links, called back links, you can consider several options. Social bookmarking sites are very popular, and make it simple to call attention to an interesting article on your new website. These sites usually have a good ranking with search engines, and they can also pass that on. Other places to create back links are article sites, other people’s blogs, website directories, and even classified ad sites.
Before you go out and create all of these links though, make sure you have a plan. Do some research and find the words that people use to find your site. It is surprising that when we start to think like web masters, we find it hard to think like ordinary web surfers. However, keyword tools are everywhere to give you an idea what people look for.
Also, do not always assume that you have to link to the front page of your site. Deep links, or links to inside pages, can be very effective. Besides, they are usually more specific to what a web surfer wants. If you are trying to sell things with your website, you know that the less times you require a visitor to click on links, the better it is. If you want to make a link campaign for video mp3 players, deliver the web surfer to that page, and not to a page with general electronics!
With a well thought out link campaign, I have seen new websites obtain front page listings in the major search engines very quickly. Sometimes with a good strategy the race to the front page can take days instead of months or years.
Spend your time coming up with a search engine strategy, and not on the long and sometimes boring business of requesting backlinks. Use this very affordable and unique service to break out of the search engine sandbox for very reliable results! The service provides social bookmarks, directory submissions, and blog posts, and you will find that it will save you money in the long run to let professionals help you for pennies a link!
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Automating The Process Of Announcing Your Blog Or Website Updates
When it comes to notifying the updates in the blogs and websites to the online world, there are countless numbers of options. Among all the options available out there, social bookmarking is an excellent one. Social bookmarking has been used as a great tool for search engine optimization because the updates that are posted will get crawled by Google immediately. Social bookmarking option will also bring huge targeted traffic to the website. Unfortunately social bookmarking is not that easy as it seems. This process of bookmarking the updates in the popular user rated news sites is very much time consuming. This is where the automated social bookmarking comes in handy. This technology of automated social bookmarking is on its starting stages and obviously one a very few, countable number of user rated news sites have added this feature. In fact only one site called “Ready2Beat” has successfully integrated a fully working automated social bookmarking feature.
The Use Of Auto Bookmarking
Bookmarking the updates in your website or blog to the user-rated news sites is indispensable for increasing the targeted traffic to your website. However, it will be tiresome and time consuming to visit the user-rated news sites each time and post the updates. In the case of the automated social bookmarking, once you complete the one time initial setup, your updates in the websites will be bookmarked in the news site instantly. This will help you to announce the updates in your blog or website, the moment it happens.
How Easy Is Automated Social Bookmarking
The only difficulty is to find the social bookmarking sites that offer the automated bookmarking feature. As there are not many social bookmarking sites out there you will have a hard time in finding them. It will be like “searching for a needle in a digital haystack of data”. Once you find the social bookmarking site with the automated bookmarking feature, the setup will be pretty simple. All you will have to do is to provide your website’s or blog’s RSS feed url. In most cases you will have to add a simple code to your website. The code will be provided by the social bookmarking website for authentication. Once this is done, you don’t have to revisit the social bookmarking site for posting the updates. The updates in your site will be automatically posted to the social bookmarking site where you have done the initial setup. As this is done through RSS feeds, the updates will be posted instantly. To the added advantage the automated social bookmarking feature made available in the popular user rated news sites such as ready2beat will grab an image along with a few sentences about the update in your website.
This all new technology of automated social bookmarking has a very promising future. This is one of the easiest ways to automate the social bookmarking to atleast a very few popular sites.
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