Copywriting Is Multifunctional Money Making.
I think you can hardly find universal schemes for creating slogans. The matter is that they simply don’t exist. So as follows from this there’s no need to search for these mythical universal schemes. You’d better get down to Earth. As you know each customer is regarded as unique by a copywriter. Of course you know this faceless slogan such as “And now we are going go to you”. Instead of the name of one powder supply the name of another and nothing will change I’m sure. Today a copywriter works with cosmetics, tomorrow with yogurt, the day after tomorrow he’ll start writing about cars for example. Perhaps you might have realized that the main distinctive feature of any copywriter is the ability to adapt quickly to new topics. In other words you should learn new spheres quickly, analyze large volumes of information, think, draw conclusions and so on. And each time you should work out new schemes, because previous ones will not help sales.
In fact copywriting includes a broad area of creativity. Copywriting covers a variety of media advertising and in each case copywriting has got its own specifics. For example inscriptions on the bigboards of outdoor advertising can’t be read by static audience. This kind of adverting is specially created for pedestrians, passengers and drivers. In this case it is necessary to take into account such essential details the speed of cars on this track segment, angle and so on. These seemingly little things often play a decisive role in advertising.
On television, so-called “scripts” are often used. I mean mini-scenarios for future movies. In most cases they can’t be longer than two paragraphs. Sometimes you have to write up to 10-15 options, before one of them will draw a customer’s attention.
I think that in most cases professional copywriters tend to get involved into a real team work. BY the way the work in an advertising agency means concerted actions of managers, designers, marketers, art directors, copywriters. When the customer gives a complicated order, all the forces are mobilized for its implementation. I hope you’ve heard about such a promising technique as “brain storm”. It’s a great thing enabling a copywriter to sort out proposals quite efficiently. In fact creativity can’t do without such a valuable gift of nature as intuition which is often more essential than logic and reasoning.
The creative team includes at least one copywriter and a graphic designer. It’s clear that this designer is responsible for the visual incarnation of advertising. Sometimes some worthy creative ideas can arise under the leadership of the artistic director. If experts work well together, they understand each other without words in most cases. And when the script is ready, it is impossible to figure out who is the author of this particular idea.
These days world crisis has resulted in loss of jobs by many people. More and more of them refer to Internet as the way to earn money. And this is a truly unique opportunity to make one’s living. If you have no business idea or you need something to start from, try article distribution.
If you are good at article writing, it can turn into your regular job. Fortunately the Internet technologies offer many places to earn. Make use of Google and other search engines to search for “submit articles“. You will find many sites accepting and even paying for article submission.
Check out various social networks and forums and review topics which are relevant to this. It is also useful to sign up for the RSS feed on this blog since it will help to keep track of the latest news and opportunities in respect of “article submit” topic. Don’t lose this chance to fight bad times.