CPA Offers for Simple Affiliate Marketing Success
Affiliate marketing is a great way to make money online, and it works for many people. However, one of the biggest drawbacks to the system is that you have to actually make a sale in order to get paid. And many people just aren’t natural salespersons.
Of course, salesmanship and copywriting are skills that you can learn. But for many people starting off, it’s simply just one more thing to learn, and when you’re already working out the basics of setting up a website and getting traffic, that can be one thing too many. If that sounds like you, then you can still take advantage of the affiliate marketing system by focusing on CPA offers instead of sticking to selling products.
CPA stands for Cost Per Action. This is when you get paid for actions that a visitor makes as opposed to sales. These actions can vary depending on the offer, but most often it will involve the visitor submitting their email, zip code, or filling out a form or survey. There are also CPA offers that are based on signing up for free trials.
CPA offers convert at a much higher rate than products do because there is usually no money involved. The offers are also very often set up in a fun, interesting way. Think about it, if you were just dealing with your own circle of friends, wouldn’t it be easier to get them to take a cute, two minute IQ test than to buy a box of chocolate from you? Obviously, the first one will take a lot less effort.
One drawback to CPA offers is that they pay a lot less than product sales do. While you might make anywhere from $5 to $100 for a sale, depending what the product is, a CPA offer will probably pay in the range of $0.12 to $3. However, those numbers add up quickly due to the ease with which you can get people to complete these offers.
CPA offers present a simple way for people to get started with affiliate marketing and making money online in general. When you have the basics under control, you can then move on to promoting products that have a higher payout.
About the author:
Rachel Moore is making money on the internet through affiliate marketing. At her site, Rachel’s Wealthy Affiliate Review, she discusses the pros and cons of the program that got her started and answers the question “is Wealthy Affiliate a scam?”