Custom Banners Create Interest In Your Business
Vinyl Banners Give New Businesses Much Needed Attention
The area of town I live in has had a lot of new businesses moving in. This is exciting, as many new national and local businesses are building up the area and creating potential new jobs around our main square. We have all heard rumors about what business is moving in where, but until those custom banner signs go up to tell us, it is all pure conjecture. Fortunately, most of the new businesses have temporary custom vinyl banners in place that say, ” Opening Soon” or similar notices. These custom banners really get people talking about the new businesses and make people eager to check them out once they open.
The restaurant, Ladles, is a great example of a good custom vinyl banner attracting the right kind of attention. For months, while they awaited the completion of their new building, a temporary custom vinyl banner sign hung in the window with its name and estimated date of opening. My family and I pass by there every day, and the custom banner teased us for what felt like forever. We couldn’t wait to try it! And guess what? A lot of people felt the same way, because the day they opened, there was a line going out the door to try Ladle’s offerings – simply because the owners didn’t wait to make excellent use of an attention grabbing vinyl banner!
How Do Custom Vinyl Banners Hold Attention?
Ladles has been open for a few weeks now, and business as of yet remains good. The custom banners have also evolved over the past few weeks, still urging people to come in and try them out. What kind of banners are these? Well, for starters, that “Coming Soon” banner has been changed to a “Now Open” sign. It is still a temporary vinyl banner sign bearing those two words, but it lets people know that they are something new to try. Also, many people may not have seen the opening dates on the first temporary custom banner, and it never hurts to prompt the public about your new business.
Ladles also has a custom banner out in front of its building, with a graphic of a soup ladle and the motto, “Hot Soup For Cool People.” So catchy I remembered it without even trying! Ladles is tucked into a new brick building with several new businesses, so it must use custom vinyl banners to stand out. Otherwise, the public might think the whole building was office space or even idle. Using a few different custom vinyl banners to create curiosity makes people want to try out your product!
Envision An Eye-Catching Custom Vinyl Banner
Remember the soup ladle on the new restaurant’s custom business sign? It’s the perfect graphic – simple, recognizable, easy to remember, and representative of the business. The coloring of Ladle’s custom banner sign is also well conceived- black lettering on a light yellow background. counterpoint of colors is essential on a custom banner to ensure visibility, and yellow is a color known to inspire appetites.
And take their slogan, “Hot Soups For Cool People”. This slogan Ladles came up with is also a great one – relevant to the business, soups, and easy to remember with its opposite word usage – hot and cool. The phrase is also small enough to fit onto the custom banner without cluttering it up with too many words and leaving enough space for the lettering to be large enough for people to read from a distance. It is also very inventive in that it compliments its customers – it lets them know that they are “cool.” It’s a marketing tactic that works, and Ladles has created an excellent design for a custom banner. No wonder there is always a line to get in to give them a try!
Don’t Limit Your Use Of Custom Vinyl Banners
The owners of Ladles didn’t order just a couple custom banners to promote their business. They used several – both temporary and permanent – to signal that they were coming, when they were coming, what they are, and when they opened. Their clever use of multiple custom signs and effective custom business sign design made people curious about them and eager to check it out. So when opening your own business, think about how useful custom banners are in creating anticipation and excitement. Before you know it, you’ll have a line out your door too!