Do It Yourself Search Engine Marketing – No Cost And Step By Step Guide To Effective SEO
Most small business owners and first time online marketers are intimidated by the cost of professional SEO services. Although SEO is a free method, you have to invest a good sum of money if you will get the services of professional SEO companies.
Fortunately for newbie marketers, search engine optimization is not complicated. There are Do It Yourself (DIY) search engine marketing techniques that you can follow easily. For hardcore DIY website owners, here is a no-cost step by step guide for website optimization.
First Stage: Keyword Research
If you already have a blog or website, then the first step you need to do is to research the right keywords. Use the Google External Keyword Research Tool. It is free and you can use it any time. Get suggestions from it and choose keywords that are closely related to your niche market.
You can also use the keyword tool of Overture which is the pay per click program of Yahoo/Bing network.
Second Stage: Content Creation
Write quality content around your keywords. Whether you are creating articles, a sales page, product descriptions, or any other type of website content, make sure to incorporate your keywords on them.
Use a keyword on the title or header of the content. Provide keyword-rich subheadings for your content. The main article or content should also have at least 3 – 5 primary keywords. Heavy use of keywords is not recommended. Use enough primary keywords then a sprinkling of related keywords in order to optimize your site content. Apply this rule on all pages in your website.
Third Stage: Link Building
Link building is the most difficult and time consuming part of your DIY SEO. To make your like easier, you have to start with the basics first.
First, submit your blog or website to search engine directories. Use the webmaster utilities of Google and Bing. These networks allow webmasters to submit site links. You may also use other online directories but do not spend much time on them.
Second, search for the top blogs in your niche market. Subscribe to these blogs via RSS so that you can get immediate updates. Leave comments with your links on high traffic blogs. You will be able to capture some of the traffic generated by those blogs. Blog commenting is also an enjoyable way of popularizing your website links.
Lastly, look for high traffic online classified ads websites. You can advertise your site on these sites with your links. A good alternative to classified ads websites is a free press release site. Issue regular press releases with your site links in order to attract web traffic.
DIY search engine marketing is not difficult but it requires time and effort. Each day, you have to devote at least a few hours for site optimization. You must also create fresh content for your site then follow the standard link building techniques. In just a few weeks of your DIY SEO campaign, your website could land on the top 10 search results on Google and Bing.
Discover the joy of having your website #1 on Google by enrolling in the following seo training program. Dominate any niche by dominating the search engines, learn more by clicking the following link: seo training program!
Find useful things to know about internet marketing – make sure to read this webpage. The time has come when concise info is really only one click of your mouse, use this chance.