External Factors Of Ranging. Develop Your Online Business.
For what is used the accounting of external references to a site.
You should already know that almost all factors influencing ranging are under the control of the author of page. Thus, for search system begins impossible to distinguish really qualitative document from page created specially under the set search phrase or even the page, which are generated by the robot and absolutely not having the helpful information. Therefore one of key factors at ranging of pages is the analysis of external references to each evaluated page. It is the unique factor, which can’t be controlled by the author of a site.
It is logical to assume that the more external references are present on a site, the bigger interest for visitors represents this site. If holders of other sites in a network have delivered the reference to an evaluated resource, means, they consider this resource qualitative enough. Following this criterion, the search system also can decide what weight to give to this or that document.
Thus, there are two major factors on which the pages, which are present in base of the searcher, will be sorted out at issue. It is relevance (that is, how much considered page is connected with an inquiry theme – the factors described in the previous section) both number and quality of external references. The last factor also has received name reference quotability, reference popularity or a citation index.
Importance of references (an citation index)
It is easy to see that simple count of number of external references does not give us the sufficient information for site estimation.
For an estimation of number and quality of external references to a site search systems enter concept of an index of citing.
The citing index is a generic term of the numerical indicators evaluating popularity of this or that resource that is some absolute significance of importance of page. Each search system uses the algorithms for count of own index of citing, as a rule, these significances are not published anywhere.
Besides an ordinary index of citing, which represents an absolute indicator (that is some concrete number), is entered the term the weighed index of citing, which is relative significance, that is shows popularity of the given page concerning popularity of other pages in the Internet.
Structure of a site.
Number of pages of a site.
The general rule – the more is the better. The increase in a number of pages of a site improves its visibility in search systems.
Besides, gradual addition of new information materials on a site is perceived by search systems as site development that can give side benefits at ranging.
Thus, try to place on a site more information – news, press releases, articles, good advises and so on.
The navigating menu.
As a rule, any site has the navigating menu. You should use keywords in menu references; it will allow give additional weight to those pages on which leads the reference.
Keyword in the page name.
There is an opinion that use of keywords in the name of an html-file of page can positively affect its place in results of search. Naturally, it concerns only English-speaking inquiries.
Avoid subdirectories.
If your site has a moderate number of pages (some tens) it is better that they were in a root directory of a site. Search systems consider such pages as more important.
One page – one key phrase.
Try to optimize each page under an own key phrase. Sometimes it is possible to choose 2-3 related phrases, but it is not necessary to optimize one page under 5-10 phrases at once, most likely there will not be any result.
Main page of a site.
Optimize main page of a site (a domain name, index.html) under the most important for you word-combinations. This page has the greatest chances to get in the top of search systems.
On my supervision, on main page of a site it can be to 30-40 % of the general search traffic.
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And some general tips – today the online technologies give you a really unique chance to choose exactly what you want at the best terms which are available on the market. Funny, but most of the people don’t use this opportunity. In real life it means that you should use all the tools of today to get the information that you need.
Search Google or other search engines. Visit social networks and check the accounts that are relevant to your topic. Go to the niche forums and participate in the online discussion. All this will help you to create a true vision of this market. Thus, giving you a real opportunity to make a wise and nicely balanced decision.
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