First Steps Of SEO
From the very first character of your website SEO should be a consideration. If you spend the time up front during the creation of your website ranking well within the search engines will be much less difficult. From meta tags to keyword filled content you should have an understanding of what the search engines look at when deciding where to place your site. Though SEO is important for any webmaster it should never interfere with the look, feel, or readability of your website or blog. If you let SEO become more important than your readers you will be on top of the search engines, but the people visiting your website will be bouncing off as soon as they come in. Remember SEO is an attempt to help search engines place your website correctly rather than tricking them into placing your website higher than it should go. If you do SEO correctly then if you want to make money online it will not be nearly as difficult.
The first step when trying to SEO a website is making sure that your meta tags are filled out. The most important tags are the meta title and description these are all still used by the search engines. They would prefer to display what you think your site is about rather than pulling a piece of your content. Fill out the meta tags not only for your index, but also all the sub pages in your site. This will make every page on your website a suitable landing page which means even if a visitor comes in on a sub page they will still be able to navigate your site to the page they need. Make sure that your sub pages have a good navigation for the visitors coming into your site from the search engines to the sub pages. You do not want to lose valuable clients or potential customers because you do not have good navigation, metas, or titles on your sub pages.
After you have the main page and sub page metas filled out it is time to fill in the rest of the content. I have found for website to rank well within the SERPs fresh unique updated content is important. This is why you will see blogs and articles within article directories do so well within the SERPs. Google and other major search engines try to put the most up to date content they can find at the top of the SERPs as long as it is coming from an authoritative source. To build authority you will need to gain links from high authority sources and the best way to gain links is to write content worth linking to. If you spend enough time on your content making it link worthy then ranking well will be easy. One last important tip when trying to learn SEO is making sure you stay up to date with the leaders of the SEO industry. Personally I read seomoz.com, seobook.com, hubspot.com, and searchenginejournal.com to stay up to date.
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