How Should You Become A Copywriter?
“At a speed of 60 miles per hour the loudest sound in the saloon will be ticking of the car clock”. Have you recognized this? Yes, it’s a legendary slogan specially created for Rolls-Royce by David Ogilvy in the sixties of last century. From my point of view it’s a brilliant slogan made very accurately and vividly. By the way exactly this phrase lifted sales of Rolls-Royce in the U.S. by 50%. In fact many examples of creative copywriters brought fabulous profits to many companies. And certainly it is not a coincidence these creators are considered to be valuable professionals.
In fact advertising business brings rather a good income. Both domestic and foreign companies are willing to invest each year an impressive amount into promotion of their products. There are a lot of agencies offering various advertising services from placing flyers on the subway to full-scale advertising campaigns. I should say that sometimes one copywriter can’t do giant projects and correspondently two or three and sometimes ten or fifteen copywriters can be required.
Taking into consideration the number of vacant places for advertising in newspapers and on Internet sites, we can come to a conclusion that these specialists are in a great demand. But I should stress that exactly good specialist are in a great demand because as you cab see large agencies can’t find an appropriate candidate for months.
Many people believe that they are able to invent different slogans and effective advertising texts. In fact copyrighters require such a gift given by nature as a talent. Without it you’d better give up, that’s my best advice for you. This talent is not only a literary flair but it’s also the ability to see things with a potential buyer’s eyes. It’s the ability to understand what and why to sell. If there are appropriate words then they should be gathered in a good phrase.
The idea of a copywriter as a creator, reclining on a sofa and from time to time issuing brilliant idea is just a myth. Any idea is preceded by a painstaking work I should say. Moreover, it is strictly an advertising trick. Perhaps marketers are used to telling such things about copywriting. Before starting the project a copywriter thoroughly examines the information field of the desired market sector to have a situational awareness including all the current competitors as well as the target audience. Certainly as for the targeted audience I mean potential consumers of goods or services.
Do you have the ability to copywriting? By the way it is easy to verify. Imagine that you need to create a project closely connected with advertising, using only one sentence on a white background. If you succeed with solving this puzzle then you can try yourself in copywriting. The slogan should be simple, memorable, unique, but at the same time practical, competitive, and if possible it should be compatible with other elements of the campaign. Check your creative potential right now.
Currently world crisis has resulted in loss of jobs by many people. More and more of them refer to Internet as the way to earn money. And this is a truly unique opportunity to earn one’s living. If you have no business idea or you need something to start from, try article distribution.
If you are good at article writing, it can turn into your regular job. It is fortunate that the Internet technologies offer many places to earn. Use Google and other search engines to search for “article submission“. You will find many sites accepting and even paying for article submission.
Visit various social networks and forums and review topics which are respective to this. It is also useful to subscribe to the RSS on this blog because it will allow to keep track of the latest news and opportunities in respect of “article submit” topic. Don’t lose this chance to fight bad times.