How To Check Up Efficiency Of Your Advertising Before Its Publication In The Internet
Thanks to experience of the famous persons of advertising there is a way to check up an advertising efficiency before placing it in mass media. John Kaples was the present genius of commercial. Its advertising reached really surprising results. The big good luck that he has agreed to pass on in due time to us the experience. In one of the little-known books “Self-supporting advertising” he opened the formula of successful advertising consisting of seven points.
This questionnaire has been made on the basis of results of hundreds advertisements. Millions dollars were spent on the various experiments which purpose was to learn: what advertising “sells” successfully and what is not present. Every time when you will make a print advertising or advertising on radio or TV, be verified with John Kaples’s questionnaire.
Questions of the control questionnaire:
1. Whether your advertising involves an audience necessary for you?
Whether your advertising is addressed to the people necessary to you – that who with the greatest probability will become interested in your product or services? Whether will cause interest in these people your heading, the introduction or a photo?
2. Whether your advertising is capable to keep interest of readers?
Let’s assume that you managed to stop their attention. Whether you can keep it? It is difficult to reader to concentrate; he would like to read further. Whether your advertising to its interests, requirements or hopes is turned? Whether your advertising can support interest of readers at in regular intervals high level?
3. Whether your advertising causes desire to get the goods offered by you or service?
Whether you in the announcement promise any advantage or benefit? Whether you clear and a living language explain to the readers those advantages which they will receive, having bought from you the goods or service? Whether you describe to the consumer, what he really gets? Whether it was possible to you to create in the advertising effect of presence? Whether you explain to the future clients, what in your offer is intended for them?
4. Whether it will be possible to you to prove in the advertising that your offer is very favorable?
Whether you have reduced the usual prices? Whether you offer more services and better quality than your competitors? Whether there is at you what is not present at others? Whether your offer is rather favorable to clients and whether it was possible to you to tell about it simply and clearly?
5. Whether your advertising will cause trust of readers.
Prove that it not swindle. Probably, people will become interested in your advertising, but they will necessarily want to learn whether everything that is written there is truth. Develop their doubts, having resulted responses, guarantees and any other proofs. Convince the readers that you reliable firm and to it is necessary to call you and to make the order.
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