Incorrect Methods Of Promoting Of Your Site.
Here are the basic methods applied to cheap and dangerous promotion of your site.
– Manipulations with the site text. Usually it is out-of-date attempts to deceive the searcher by means of the light grey text on a light grey background, tamping of a field of keywords by different terms, creation of reference pages locomotives and other methods. Searchers consider similar shifts as a Spam and at the best do not consider them.
– Source pages (doorways). It is placing of pages on free hosting or the server with the list of keywords and automatic throwing on a site (redirect). It is considered a Spam and can entail removal from an index.
– Variable pages (cloaking). It is adjustment for a search engine – recognition of the index robot of the searcher and giving to him not those pages that the user sees. It is considered a Spam and it is severely punished (if will notice).
– “Confidential methods”. Usually “experts” on cheap promotion hint at possession of magic and confidential technologies. Here there is a perfect analogy with section “Occult services” in advertising newspapers.
Harm from cheap promotion.
– Creates illusions. Even at visible success (on the first pages) cheap promotion actually creates hit success illusion, as attendance is not guaranteed, is not fixed, and the audience involved at the peak moment is casual enough.
– Creates danger to business. For application of doubtful methods a site can be thrown out from an index of the searcher, and nobody guarantees fast consideration of a problem and restoration, and even money will not help you in this situation. And an exception of an index – a real loss of the money wasted on a site.
– Practically waste of money. After such promotion on the average there is no growth of sales or at least attendance.
Search optimization. How is it done?
Here is how usually people do the search optimization directed on cumulative increase of visibility.
– Construction of a semantic nucleus. It is under construction on the basis of the contents of a site and its competitors, the synonyms, close words and the analysis of their statistics in searchers.
– The demand and market share analysis.
– Correction of texts and site structure. Semantic nucleus is used for correction of texts, titles, etc., creations of new pages.
– Correct summaries and registration. On the basis of a nucleus are written new summaries, catalogues are registered.
– Search advertising. Inquiries of a nucleus are used for creation of text banners.
– Increasing of volume of content. The nucleus of inquiries is used for creation of new sections and pages.
– Source advertising pages. There are special advertising pages, with some contents (the goods description, the catalogue, etc.) with the invitation to pass “in” an advanced site, on page of the bottom level. Pages are focused on low-frequency inquiries from a semantic nucleus. Such pages do not infringe upon rules of searchers and do not deceive visitors.
Nucleus of inquiries. Drawing up of a semantic nucleus consists of following steps:
– The analysis of texts of a site – a choice of significant terms.
– The analysis of frequencies of inquiries.
– The associative analysis – addition of “close” themes.
– The analysis of words fellow-travelers – a choice of not thematic, but frequent words near keywords (verbs, pronouns, adjectives).
– Statistic analysis.
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And a final piece of advice – today the Internet technologies give you a really unique chance to choose what you require at the best terms which are available on the market. Funny, but most of the people don’t use this opportunity. In real practice it means that you must use all the tools of today to get the info that you need.
Search Google or other search engines. Visit social networks and check the accounts that are relevant to your topic. Go to the niche forums and join the online discussion. All this will help you to create a true vision of this market. Thus, giving you a real opportunity to make a wise and nicely balanced decision.
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