Integrating Social Networking Sites In SEO And Internet Marketing Strategies
A lot more work is needed to make your SEO and internet marketing effort successful than just inserting keywords in your website. You need to keep up with the current internet trend and adjust your strategy accordingly.
Like it or not, social networking sites are now dominating the online time of millions users. Some of these sites have higher traffic than popular search engines, with billions of traffic. Many people spend hours on these sites to interact with people. The potential for social networking is very huge and should be included in your marketing plan.
The immediate advantage of using social networking sites is to create links back to your website or web pages for free, without breaking any rules. Creating back links is an important part of SEO and sometimes it can be hard to find a place where you can add your links with permission.
Another advantage is sharing links with your friends so that you will get instant view from them. As you expand your network, you will get more followers who might be interested in what you offer. They also can be a valuable source of information for you.
After you share information and links with your friends, you have to build relationship with them through interaction. You can ask if they have any opinion, comment, or input there and you do not have to clutter your own site for it. Some people like it better to comment on these sites instead of being directed to your website.
As any qualified social media keynote speaker would tell you, Twitter, Facebook, and Digg are some of the most popular social networking sites. You need to plan your marketing effort on these sites as they are now the key players of social networking websites. The trend might change in the future but most of the net users are focusing on these sites now, so they are ideal for SEO.
First, create an account on each of the sites. You can choose to create a personal or business account. In Facebook, you need to create your personal account before creating business pages. You can create as many business pages as possible, but that is not recommended. It is better to create one page for each business and focus your energy on it.
After you create your account, fill in all information and your profile as complete and truthful as possible for your business pages and account. You may choose to share only a part of none of your personal details for security reason, but leaving your business profile blank may cause skepticism in people’s mind about your business. They might question if your business is legitimate or just a spam bot trying to get some views.
Make connection to people you know first, your friends, coworkers, acquaintances, customers, family, or business partners. Update your business page or account frequently. Share links to your newest update on your website or new offer. Participate in discussions and answer any question your followers ask you. Follow other people to see what they are up to, share information, and expand your network.
These are the starting point of your SEO and internet marketing strategies on social networking sites. It will take some time and energy to get wider network, but afterward, you can see the result of your marketing effort.
The top search and social media marketing firm in Canada has diverse expertise in Montreal SEO along with a wide array of Internet marketing strategies. Contact an expert search engine and social media marketing keynote speaker for more informative industry advice.