Internet Marketing Versions
There is a set of versions of Internet marketing: site advancement \promotion (or search optimisation – SEO); contextual, media and contextual advertising; the partner, social and latent marketing; non-standard advertising and PR (for example, virus marketing). At a choice of this or that advertising means, a platform, it is necessary to start with besides target audience and those image, marketing, information and other problems that face to us.
Search optimisation (SEO) and site advancement.
The technology of search optimisation and advancement of sites have also other names – promotion of sites, a web promotion, search advancement, Search Engine Optimization (SEO). It is that case, when sellers actively use Internet technologies for advancement of sites (and in passing – the goods and services) and the subsequent increase in sales. Results are very notable. The essence of technology of search optimisation and advancement of sites that the company-seller site at first improves (is optimised) in respect of structure, the maintenance, convenience of using etc. Then to the client is offered to untwist, advance a site by those or other key inquiries (for example, “car”, “upholstered furniture”, «plastic windows», «to buy a refrigerator», «to order services of the stylist», etc.) On the first places in results of delivery of search systems – such, as Yandex, Google or Rambler.
On the statistican, only on one search system – Yandex – the information on a keyword “cars” is requested about 3 500 000 times a month, on “clothes” – nearby 3 000 000, on “furniture” – approximately 2 000 000, on «plastic windows» – almost 250 000, and on «installation of windows» – 26 000 (the data as of November, 2009) . The consumer which has ripened before purchase comes on search system, types inquiry on production (service) necessary to it, receives the answer in the form of references to sites of the companies-sellers, clicks one of references – and … welcome! Anybody imposes nothing to anybody – the person himself searches for the information necessary to it. A question only in what sites will appear in the forefront results of search (search delivery). Here here experts also come to the rescue. Technologies of optimisation and advancement of sites are constantly improved. So, experts develop the whole complex of services in optimisation (promotion \advancement) of sites. Work is under construction on the basis of transparent system of pricing: cost of advancement of keywords is directly proportional their competition; the real result is paid only (hit in top-10 Yandex), places below 10th place are not paid. The whole package of bonuses is provided: free advancement of a site on Rambler and Google; Free advancement of accompanying low-frequency and mid-frequency key inquiries; internal optimisation of a site too is not paid. Thus the data on site positions is accessible to the client in a mode of real time thanks to statistics online service.
Today without the information that explains how to increase web site traffic – your online business is in trouble. Build web traffic and increase your income.
P.S. With great traffic – make money with adsense.