Internet Sales Grow Despite Difficulties
To estimate the Internet market is difficult – private businessmen do not give the information on the turns.
It is known only that in 2006 to 2 % of a turn on such commodity groups as mobile phones and digital cameras was taken away on Internet sales. These goods have the greatest demand.
In the USA the similar indicator reaches today 6 %.
Translating these figures in a ready cash experts assert that the day turn of Internet trade only in Kiev makes from several tens to several hundreds thousand dollars.
Earnings of electronic dealers on a commodity unit are rather insignificant as the majority works with the margin about 20–30 %.
The most popular commodity groups are the inexpensive goods in cost nearby $100-150 (mobile phones, cameras, portable electronics, flash cards and accessories). But at the same time demand for such technics as laptops, TVs grows.
Also among leaders of sales is home appliances, books and disks.
Experts assert that more often owners of Internet shops are persons who wish to optimise the expenses by transfer of real shop in virtual, or businessmen who only begin the business and own the sufficient capital for opening of high-grade “real” shop. Such dealers actually carry out mediatorial functions between wholesalers and buyers.
On online shop start on the average it is necessary from $2 000 to $10 000. The most part from this sum at the first stage will go on software product working out. For conducting electronic business there are enough 2-3 persons.
Most likely it means it will be necessary for shop advancement in search systems. The budget here is unlimited and can make from $1 000 to several tens thousand a month.
Large Internet shops, according to the representative of holding Aventures group, make for today a huge competition to traditional retail networks.
Individual question of functioning of Internet shops is the way of payment of the goods. The marketing expert of Internet shop notices that the share of calculations by payment cards and in systems WebMoney makes about 5 % of a total turnover of shop. At the same time this figure confidently grows.
The principal cause on which in shop till this time payments through the Internet are not accepted is low enough demand for the given service from outside clients.
The majority of Ukrainians completely arranges today calculation for the goods with cash on delivery its courier. At one time they tried to realise at themselves reception of bank cards but conditions of financial institutions have appeared unacceptable.
For example, in case of payment by the swindler by the stolen card indemnification of all sum will lay down on shop while in the developed states the decision of similar problems is incurred by banks.
As to systems of ecash, such as WebMoney and” the Internet. Money “, they do not provide appropriate level of safety of transactions. Besides, their basic user is the youth usually getting the inexpensive goods. Therefore the profit on payment of orders by this way will be much less rather than risks on which it should to go in case of its introduction.
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