Knowing The Search Engine Process To Improve SEO
Knowing how search engines work is the first step to Search Engine Optimization, as you cannot optimize something you do not understand. Knowing the process and what they are looking for will help you and your SEO Consultant better utilize your website in order to attract the web crawlers as well as searchers. Understanding the steps a search engine takes to bring your website to searchers will help you adjust your website so you can get optimal results with your ranking.
The programs that explore the web indexing every piece of information are called web crawlers or spiders. They basically jump from page to page through links indexing the information they come by. However, do not expect that a change that you make to your website will automatically affect your ranking. Web crawlers visit a website once every one to two months, so be patient with them.
It’s also very important to be aware of what web crawlers or spiders see on your website and are able to index. This is vital to your ranking. Primarily, the main thing that they see is content, or text. This means make sure that your website is full of useful information that has relevant keywords to help the crawlers index it better. Other things that web crawlers see are metatags and links, so have plenty of those, of course, with useful keywords. Keep in mind that crawlers cannot see flash movies, music, java scripts, images, and frames.
Indexing is another important step to the process. This is basically the information picked up by web crawlers as they jump from page to page. The data they read is collected and organized into huge databases for later retrieval. They index by identifying the major keywords, metatags, and links and then use them to organize the information. This is where good search engine optimization comes in handy as if you don’t have properly input keywords, links, and metatags a web crawler cannot identify and classify your web page for indexing.
So, how do search engines get all that information to come up when an inquiry is made? When a request is made by a searcher into a search engine it’s processed. They words used are passed through the search engines database of indexes. Since most searches bring up millions of pages it then organizes all of the processed information and calculates it by reverence depending on the algorithm of the search engine itself.
An algorithm is a process of calculating reverence when organizing indexed web pages for an inquiry. The algorithm calculations are based on various things in a webpage such as keyword density, incoming and outgoing links, or metatags, in various orders of importance. For instance, with the new Google Caffeine Google will no longer use metatags as an algorithm, however Yahoo still uses them. This is why you get different results from different search engines, as each has their own individual algorithm for reverence. Also, it’s important that you stay on top of news for major search engines, as they often change their algorithms.
The search process ends in the final step of retrieval. This is basically when the search engine has gone through all of its indexes and used their algorithm to calculate the reverence of the results that the search pulled up. It’s when a searcher has plugged in the information and it brings up a new web page that shows a list of links to web pages based on reverence.
So, before starting your Search Engine Optimization, know what a search engine really is and the steps it takes to bring up the information to your screen. Knowing what web crawlers see will help you in organizing the information necessary to create a successful website. Having an SEO Consultant will be of great help to improve your websites rankings and get more searchers traffic.
If you wish to know more about her activity as SEO Company feel free to contact Aya Wilkinson. She has handsome exposure on operations and management of the SEO Professionals