Let’s Optimize Your Ad Units.

Placing ad content on web pages is becoming increasingly popular with webmasters. Many site owners find their additional earnings, posting on their site advertisements. Now it’s possible to earn with such services such as Google AdSense and similar ones. In this case I mean contextual advertising which can give you an excellent opportunity to earn income without much effort and expertise. You should simply register and place a certain code on the site proposed by the service. However, in the pursuit of earning it’s rather easy to overdo. I just mean that an abundance of advertising and its improper placement can scare off your visitors. Perhaps you wonder how to avoid mistakes when placing contextual advertising. Here below you can find some basic rules to optimize ad units.

First of all the size of ad units should not take up too much space on the screen. If ad units occupy too much space, it’s going to irritate visitors. Accordingly, they will try to close window of the site quickly. Certainly they won’t show interest to your advertising information. Secondly, the ads placed on the edges of the page will not bring income to the owner of a large site, even if the site is useful and interesting for visitors. Advertising cluttering up the page is always annoying and people will not be interested in such a nasty thing. From my point of view you’d better avoid placing more than two ad units on one page.
And finally do not use too bright colors for fonts and background of your ad units. If ads are the first things there are many chances that he would immediately close the browser window. In this case they aren’t likely to get acquainted with the content due to their irritation. Context blocks should be visible but their design should be consistent with the overall style of the site. Too attractive colors can only do harm to my mind.

Very often the user can’t understand whether it’s interesting for him to view first lines on the website or not. For example I often had the same feeling and I don’t doubt that you also know this. If you place the ad on the top page of the site, then a particular user might click it if he considers the content of the website to be worthless for him. In this case ads can be more attractive than your content. However, if the site is of his interest, he will read the following text to the end of the page and most likely he won’t return to the top. Perhaps you should place ads below or to the right. But the main thing is that your content shouldn’t overshadow ads and vice versa. I hope you’ll apply all of this successfully.

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