Make Millions Of Dollars With Those Advices.
The tip ?1:
Reciprocity rule:
Sociologist Markel Moss (1967) who studied the gifts given all over the world, has declared that in each human community there are three obligations, connected with exchanges. There is an obligation to compensate. There is also an obligation to give, and there is an obligation to receive.
But, to apply this principle to your business you should make sure that your gift:
1. Remarkable.
2. Special.
3. Surprising (surprise).
The known researcher has made once experiment at restaurant for the proof of this theory.
In the first variant:
When waiters represented the account to clients, they included mint for each person behind a table.
In the second variant:
When waiters represented the account, they included TWO mints for each person behind a table.
The result was almost predicted. At the second variant business has grown on 14.1 %, in comparison with growth only on 3.3 % at the first variant.
But look what was further.
In the third variant:
When waiters represented the account, they included one mint for each person behind a table. Then, waiters left and came back to give to each person behind a table the second mint, speaking thus: “Only for you…”. Essential 23 %-s’ growth of business was result!
Waiters had those three elements which forced these principles to work.
This experiment was spent by doctor Saioldini. If you wish to use this strategy, use it ethically. Be not false. Give of own will. In this or that form you receive return. But do not calculate, as much to you will return! Otherwise it will not work in general.
However the reciprocity is not limited by granting of gifts. It also concerns concessions between people. We will admit, you reject my big request. Then I do a concession to you, receding to the smaller request.
The tip ?2:
The factor “you”:
The majority of businessmen, including “you” in offers, often receive the best sales. It is a certain way, but there are also latent dangers.
Studying was spent to compare effect of two advertising offers for disposable razors. In the first of them the pronoun “you” was used. Other announcement has been written in the third party and did not use a pronoun “you”.
Results have shown that the announcement written in the second person, the announcement written in the third party was more convincing for the client, than.
But we should not ignore one more intriguing circumstance. The personified announcement was more effective only when the announcement argument was strong. When arguments were weak, message personification actually reduced its influence. Use of a pronoun “you” has made people in a greater degree personally involved. Thus, they gave more attention of the argument of the announcement. If the argument is strong, you can convince them easily.
It is represented that you can increase persuasiveness of your announcement, personifying it. But you should have strong arguments to support your positions.
The tip ?3:
The liking factor:
Liking is feeling of communication between people. It can be affinity, communication or attachment. People prefer to tell “yes” that who is pleasant to them.
Physical appeal also can be such tool. In 1970, researchers from University of Toronto have found that voters on federal elections in Canada have given to physically attractive candidates the majority of votes. Thus voters insisted that their choice was not influenced in any way by something so superficial, as appearance.
Communication is one more way. Direct-sales representatives often search or create communication directly with the clients. Collectors of money also do the same with good results.
In 1994, psychologists from University Hawaii and University of Denver have carried out research college campus, addressing with requests for payments for the purpose of mercy. When to inquiries the phrase “I am also a student” was added, donations more than doubled.
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