Marketing Errors Which Destroy Your Business
In given article I state the description of the most widespread marketing errors made day by day by the majority of online businessmen, even not suspecting that each of these errors can cost them of ten thousand of dollars annually. Also is very sad to ascertain that there is a considerable quantity of owners of the electronic business which company has no any chance to be prospering on that simple reason that in their practice the system of the interconnected errors corrodes heart of their enterprise. And as it is known, if your business has under itself weak base, it will not bring to you the demanded income, what efforts would not be applied on work.
The first error:
Orientation to short-term prospects: Whether there is at you a complex long-term business plan or your vision of development of business is limited one month or at the best to several? Successful experts in marketing care of providing the plan for year, for five, ten and even fifty years. What should include the similar plan in itself?
The majority of businessmen laugh at the company Amazon.com which, as it is known, suffers the loss on the average nearby $3 for each sold book, without finding time even to reflect on the long-term business plan of the specified company. And the secret here is extremely simple: at the given stage of work the management Amazon.com spends huge financial assets for giving the companies the world popularity. The result of such policy does not keep itself waiting long: Amazon.com quickly becomes the world’s largest portal on sale of books and uses mad popularity and owners of other companies trading in books have ever less possibilities to resist to it in competitive struggle.
I do not aspire to convince at all you to spend the budget for attraction of clients in a similar way since the majority of owners of an average and a small-scale business realization of such tactics cannot allow. The purpose of the resulted example absolutely another is to induce you to learn to appreciate clients of your company as one of pledges of its existence.
Well-known, what to sell the new goods and services to already available clients in 7 – 10 times are easier, than to involve the new. How you carry out or are going to carry out development of relations with the clients? Whether you are engaged in searches of those goods and services which are in a greater degree capable to satisfy their requirements? Whether you show to the clients their importance and whether let to them know, that they the basic active of your balance?
The second error:
Absence of readiness to think creatively: Characteristic feature of the majority of experts in marketing is that they see only two ways of electronic advertising. The first is free advertising: an exchange of references, advertising placing for boards of free announcements, participation in groups of news, etc. the Second is paid advertising: purchase of banner displays, purchase of references, offline advertising, etc. And how about work in other directions? In particular, search of those who could recommend your goods and services to the clients for percent from the sales made thanks to it.
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