On-page Optimisation Tips – We Outline A Few Crucial SEO Checks To Make Sure Your Website Is Search Engine Friendly.
Non-www. 301 Redirect.
When a server is not configured to redirect queries from non-www. page to their www. equivalent canonicalization issues will arise. The trouble is caused by the fact that the same page is in effect accessible on two different urls and therefore search engines like google will see this content as duplicate. The correct way to go about redirecting your non www. urls to their www. equivalents is determined by the type of server that your website is hosted upon, if you are hosted on an apache server it is a simple case of adding three lines of code the ht access file, (do a quick google search for redirect non-www. to www. and you will find a variety of information to assist you with this). Microsoft IIS servers are a little unique, the information needs to be added to the domains header file, and in order to achieve this you will normally have to contact your web host and ask them to add the redirect for you.
Canonical Urls.
During my time as a professional SEO Services provider I have seen all manner of problems that resulted in canonicalization of urls, though most of the more difficult to solve ones originated from websites that were built on custom content management systems. A great tool for determining if you have a canonical issue on a bigger website is xenu link sleuth, this free tool scans your domain and returns a list of broken links, it also returns a list of urls, you should be ably to easily spot any pages that are being duplicated under additional urls, and also this terrific little free tool will also highlight any orphan pages you have, as well as revealing broken links.
Duplicate Content.
Use an online plagiarism checker to make sure that the content of each and every page on your domain is unique! Very few people outside the SEO Services industry actually realize how severe a duplicate content problem really is with regards to a websites ability to rank well. Duplicate content can cause a page that was ranking on the top spot of google to be penalized and indexed in the supplemental results. If you do find any duplicate content you really need to determine how the problem arose before you work out how to deal with the problem, if you think that your web designer may have copied and pasted the content from another domain onto yours when your site was built then you will need to rewrite the affected pages, conversely if you are sure that you own the copyright of the content and that someone else has plagiarized your content, you should content them to ask that they remove the offending text with immediate effect and state that failing to do so will result in legal action for breech of the digital millennium copyright act. If they fail to act on your request then you can file a dmrc infringement notice with the major search engines such as google and yahoo.
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