Preparation Of A Site For Indexing In Search Systems.
Today principal suppliers of new visitors on a site are indexing of search systems. At the same time algorithms of work of searchers are never published, on what developers have all bases – struggle with Spam of searchers takes away many forces and means from collective of any search project.
The question on how to get on the first page of results of search on profile, that is precisely concerning site subjects, inquiries, excites many. Obvious deficiency of the popular information on this theme has generated a considerable quantity of conjectures – about “miracle” methods, about “corruption” and “protectionism” of administrations of the search systems “selling” and distributing favourable places to the people.
Experience of the analysis of the sites, which holders have problems with attendance from search systems, shows that the reasons, as a rule, much easier. They consist in elementary lack of information of developers and holders of a site about the simplest rules, which are necessary for considering that the site has been well presented in search systems.
Retrieval requests and relevance.
Certainly, to get on site visitors from the search car, to it is insufficiently simply to be present at results of search. It is necessary to get to the beginning of the list of results of search.
Criteria on which depends position of the reference to a site on pages of results of search, it is possible to divide on two groups – text and not text. From names clearly that text criteria are characteristics of text contents of page. Not text criteria evaluate page connection, and its text thus does not play a role.
The account of text criteria is carried out at a stage of creation of a site and the text. Work with not text parameters is possible already after the site is laid out in the Network and submitted on indexation.
In work with indexing search systems always it is necessary to remember that a command on search in the searcher is the retrieval request entered by the user – a word, some words, a word-combination, a phrase.
Here there is essential enough semantic rupture. For the fact that occurs in a head of the user, the searcher does not answer, and for the user there is no concept of “correct” and “wrong” inquiries.
Therefore always before planning a site, it is necessary to familiarize with how it is frequent and in what form users actually enquire the information assumed to placing on the Internet.
Text criteria of relevance.
Today it is possible to forget completely such out-of-date concept, as “keywords”. Today search systems ignore this field contents. To avoid different interpretations, we in general will refuse use of this term.
Results of search are advanced first of all by a retrieval request. It is possible to introduce the first rules of preparation of a site to indexation by search cars:
1. All pages of a site should have different titles.
2. The title phrase of each page should be exact and clear.
3. The page contents should correspond to a title.
4. In a title phrase of page there should be the words often meeting in retrieval requests of users the answer on which can be the given page.
5. It is not necessary to use title phrases in length over 80 symbols.
6. The description of each page should correspond to its contents.
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And some general tips – today the web technologies give you a truly unique chance to choose what you want at the best terms which are available on the market. Funny, but most of the people don’t use this opportunity. In real life it means that you must use all the tools of today to get the info that you need.
Search Google and other search engines. Visit social networks and have a look on the accounts that are relevant to your topic. Go to the niche forums and participate in the discussion. All this will help you to build up a true vision of this market. Thus, giving you a real chance to make a wise and nicely balanced decision.
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