Product Creation: Choosing The Right Name
If you want to start your internet business, then, one of the best ways I know to do it is to create your own info product, such as an ebook.
As well as your product itself being useful and informative, you must know that the name you give to it is critical too.
Come up with a great name for your product, because this will increase sales, and people will remember your product since it has a great name. A poor choice of name will definitely have a negative affect on your sales. You will still make sales with a badly named product, but nowhere near as many as you would with a well-named one.
Do you think that Coca Cola, Pepsi, Nike and other McDonald’s spend a lot of time to come up with names for their new products? You bet.
Imagine, when I was a kid, I thought that Kleenex was the actual name, and not a brand. It’s the same for Colgate. I thought that the real toothpaste name was Colgate.
It took me until my teenage years to make the difference between generic names and brand names, by which time I was so used to using the brand names that I continued to do so. Even now, I find myself choosing Colgate and Kleenex over other brands of toothpaste and tissues.
I am not alone in this, hundreds of thousands of people believe the same thing. The impact on sales and profits for companies who manage to achieve this with their products is immense, especially when you consider that customers who make this mistake will probably be customers for life
Choosing a name that conveys a message about your product is something else that you want to aim for. Even if it is not in proper English when people read it, the benefit should be perceived.
Think about Kleenex, for example, they have the word “clean” inside their brand name. Subconsciously, when you need tissues, you want to feel clean again, and the word Kleenex is associated with you being able to do that. Never underestimate the role of psychology in sales and marketing.
Another important secret: it is a proven fact that people like names with two letters that are the same. A couple of examples to demonstrate this would be Coca-Cola and Mickey Mouse.
So, lets clarify the two main points that you should keep in mind when naming your product…
1) Add a meaning or benefit to your info product name
2) Choose two words which start with the same letter
Whatever info product you plan on creating, these tips will be equally effective. Make sure that you take your time and that you first run your name ideas past friends and family before deciding on the final one. Never rush the name choosing process as your success really does depend on it!
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