Side-Stepping Poor Linking Disasters
Almost all online marketers know very well how important relevant backlinks are to effective SEO. So they simply do the work necessary to get as many relevant backlinks as possible to get as much organic search traffic as possible. Still, some marketers experience bad results in their backlinking due to commonly seen mistakes.
We all make our mistakes in business, and at times these mistakes can be expensive. That is why it’s always a good idea to try to learn from others whenever possible. In this article we will be discussing linking mistakes that can be easily avoided once you know what they are.
A mistake that goes unnoticed by many webmasters is getting backlinks from pages that can’t be crawled by the search engine spiders. In other words, a link might look perfect and appropriate in the terms of having no “nofollow” attribute and the keyword in the anchor text, and it still might not be a backlink. Confused? You’ll see this with link exchanges when the other site doesn’t post your link or does something to make it look invisible. Search engine spiders won’t crawl a page that has the ‘no index, no follow’ attribute, or if the page has dynamic code in it. So that is why you’ll need to keep an eye on your links and check to make sure they’re still being seen. Building links takes a lot of time, which is why you need to know what you’re doing right from the start. Committing the same errors all the time will make it very painful to reverse.
Another common link building mistake is the act of selling links. So many marketers still sell links on their websites which is a dangerous practice because they will be penalized for it in time. But if you really are keen on selling links, then you should use targeted link selling services like Backlinks.com since they happen to be more discreet. Keep it in your mind that a lot of networks who sell links care if Google sees them or not. But you’ll want to take care that you’re not screaming outloud with your ads that you’re selling links. Ultimately, the safest thing is to avoid selling links just so you don’t run into any problems.
Make a good effort to stay away from the mistakes discussed, and your backlinks will be the best they can be. Proceed slowly and with caution. Use the best practices and some common sense. And that will deliver the results you want.
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