Some Requirements To Your Future Copywriter.
Of course I know that you are looking for a copywriter. I can help you to choose a worthy candidate. Just read my recommendations here below.
So your copywriter should meet certain requirements. The first one is the ability to ask questions, a storm of questions. As you know a good text is based on understanding of the following factors. One should know your buyers, what they value and what they are afraid of when buying something. Your candidate should also know what it represents your product or service and what differentiates it from others, what role it plays in the lives of consumers. Without this understanding the final text can be rather good but at the same it won’t be excellent. The only way to achieve this level of understanding is to start asking questions. I advise you to stay away from those passive copywriters who are likely to agree with everything you say and convince you that they have everything you need for work.
He should have the ability to listen carefully. Your interview should not be an exhibition of talents belonging to a particular copywriter. You shouldn’t pay attention to his “excellent” brochures and listen how he praises himself. Of course, the copywriter should be ready to talk about himself and his services. But he should listen to you in an effort to meet your needs. He should understand what logically follows from your comments. Do these questions really get him interested? What is his attitude to your business? Does he understand the body language you use to tell anybody about something? The matter is that if he really does not listen now when examining your business, then most probably he won’t listen to you, when doing the task.
Of course he should have the ability to act as one team. Ask anyone, whether he is the member of a team or not and you will get a positive answer. Nobody is going to tell you that he’s outside the team. So you need indirect methods to clarify the ability of a copywriter to work with your designers, strategists, marketers and other members of the team of your marketing department. If a copywriter recognizes that the success of the project depends not only on him but also on other participants then this is a good sign. If he openly claims that the leading idea belonged to someone else, not him or describes the project as a joint venture with an obligatory contribution of each member then it’s also a promising sign. Correspondently you should stay away from a copywriter who is assured that the whole success is only his achievement. Besides this you should analyze his behavior during the interview. I hope you’ll be lucky with choosing a copywriter.
Currently economic recession has led to loss of jobs by many people. More and more of them address to Internet as the way to make money. And this is a really unique opportunity to make one’s living. If you have no business idea or you are looking for something to start from, try article promotion.
If you are good at article writing, it can change into your regular job. It is fortunate that the Internet technologies offer many places to earn. Use Google and other search engines to look for “article submission“. You will discover many sites accepting and even paying for article submission.
Check out social networks and forums and review topics which are related to this. It is also useful to sign up for the RSS feed on this blog since it will help to be well informed about the latest news and opportunities regarding “article submit” topic. Don’t lose this chance to fight bad times.