Some Things About SEO
Search Engine Optimization is both science and art. There are many widespread myths about what you should do to get on the first page. You can learn best SEO tips and tricks from many eBooks, blogs and online courses. But the most important facts are rarely explained in a simple way everybody can understand. In fact, the search engine optimization in pretty simple. It is simple because advanced evaluation algorithms try to reflect human behavior. We are very good in quickly determining if some website is good or not. This behavior is or will be implemented in many search engine algorithms.
The top SEO advices are:
1. Target Right Keywords
There are some keywords or search phrases that are popular and used on a daily basis and other rarely used phrases. It makes no sense to target and optimize pages for search phrases with low search volume. There will be no traffic from such keywords even if you will reach top position. You should focus on keywords with decent traffic.
2. Analyze Competition
Competition is a very important factor to determine what can be achieved with particular keyword. If some search phrase has a very strong competition then you will need a lot of time and resources to see some result. The best approach is to target keywords will low or weak competition.
3. Create Quality and Unique Content
This is maybe the most important SEO factor. Good content will always attract visitors including search engines and other webmasters and page owners will naturally create links to pages with quality content. Try to avoid using content from other pages. It is not just about the duplicate content, there are also issues with copyright.
4. Build Backlinks
The number of links pointing to your website determine how popular your site is. Each link is a vote for your page. You should invest some time and effort to create backlinks to your website. Try to focus on relevant pages with similar topics. Don’t be bothered too much with the nofollow attribute. Every link counts.
5. Create for Humans, Optimize for Search Engines
And now, the bottom line of every SEO. Web pages are created for human visitors. You should never create pages just for search engines. Create pages that are attractive, have quality content and are easy to navigate. SEO is only a method to emphasize relevant keywords for search engine. Also do not focus on PageRank and similar metrics. The content should always be the first website element.
To get an impression how a simple page looks like take a look at the http://ovalwallmirrors.org/ website. It is possible to crate page about any topic including wall mirrors. Even its simplicity this page has all SEO elements in place. It is based on the principle: keep it simple.
SEO is not rocket science. You only need to understand what human visitors like. Search engines need only some small hints to understand what the page is about.
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