Supply And Demand – Rapprochement Points In Search Systems.
Retrieval requests are a real terms of demand of users on the information on the Internet. The information offer is carried out on pages of resources of the Internet. Indexing search systems are today the indisputable leader of generation of traffic for the majority of sites and is the most natural link connecting a supply and demand.
At the heart of all text criteria of search systems submission lies that the user searches for the citation from any document. Actually it is not so. Users search not for citations from documents, and the decision of the problems – answers to the questions, which they even cannot always formulate correctly. Discussion of this question is beyond a subject of the given article, we will result only one of proofs.
Here it: demand language considerably differs from offer language. Characteristics of language of the offer (site texts) in weight are literacy, a literary correctness, and clearness of an exposition of thoughts. The same is impossible to tell about language of demand (query language) – the great bulk of retrieval requests concerns to indistinct, i.e. supposing more than one variant of understanding; inquiries are often too laconic, full of errata, etc.
Searchers have no place to take the information for the indexes, except as from the pages prepared by web designers. And they take it in the refined, literary kind.
On the other hand, web designers will never manage to train users to formulate retrieval requests “as it is necessary”, long smooth phrases in good language.
Therefore studying of how users search for the information in the Network should be the first step at all preparations of a site for indexation, and its workings out. That information, which the holder of a site is going to offer on the resource.
Technically this analysis is carried out by means of reception of real formulations of inquiries and the information on their frequencies, allocation of stable directions of demand, base formulations and typical designs of retrieval requests.
Further developers should decide how to connect the requests presented to the printing text, to necessity of inclusion for them of words and designs the information about which has been received by the analysis of retrieval requests. This process, alas, it is impossible to algorithmize. Here developers of a site should decide not so difficult, but the important linguistic problem – to try to describe the business not words of the general director, the web designer or a department of marketing of the company, and words of public.
For the purpose to improve the item in results of search of the web designer applied and apply a number of the techniques intended for a deceit of the search robot. This phenomenon is called as a Spam of search systems Spam indexing and has appeared practically simultaneously with the advent of searchers.
The basic error is banal – it is an inability to work with title phrases and descriptions. Having corrected gross blunders in titles and descriptions, it is possible to expand considerably first, a circle of retrieval requests on which references to site pages will be shown on the best items. And, secondly, to give to the references in searchers the worthy, attractive look causing desire to click on them.
It is necessary to begin with it. Good luck!
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