Text Registration Of Web Pages.
1. Arrangement of keywords on page.
You should use closer a keyword or a phrase to the document beginning, the bigger they receive weight in the opinion of search system.
2. Stylistic registration of the text.
Search systems attach special significance to the text, those or a different way allocated on page. It is possible to make following recommendations:
– Use keywords in headings (the text allocated with tags «H», in particular «h1» and «h2»). Now use of CSS allows redefining a kind of the text allocated with these tags, therefore use of tags «H» has smaller significance, than earlier, however, to neglect them at all does not need;
– Allocate keywords with a bold-print (not in all text, certainly but to make such allocation 2-3 times on page will not prevent). For this purpose it is recommended to use tag «strong», instead of more traditional tag «B» (bold).
3. Tag «TITLE».
It is one of the most important tags to which search systems attach huge significance. It is necessary to use keywords in tag TITLE.
Besides, the reference to your site will contain the text in issue of search system from TITLE tag, so that it, to a certain extent, the page card.
Under this reference transition of the visitor of search system to your site is carried out, therefore TITLE tag should not only contain keywords, but to be informative and attractive.
As a rule, 50-80 symbols get to issue of search system from TITLE tag, therefore it is desirable to limit the size of heading to this long.
4. Keywords in the text of references
Also very simple rule – use keywords in the text of proceeding references from your pages (as on other internal pages of your site, and on other resources of a network), it can add to you small advantage at ranging.
5. Tags «ALT» images.
Any image on page has special attribute «the alternative text» which is set in tag «ALT». This text will be displayed on the screen in the event that to download the image it was not possible or display of images is blocked in a browser.
Search systems remember significance of ALT tag at analysis (indexation) of page, however do not use it at ranging of results of search.
At present it is authentically known that search system Google considers the text in ALT tag those images, which are references to other pages, the other ALT tags are ignored. On others search systems of the exact data are not present, but it is possible to assume something similar.
As a whole it is necessary to give such advice – to use keywords in ALT tags is possible and it is necessary, though it has no basic significance.
6. Meta-tag Description.
Meta-tag Description it is specially intended for the task of the description of page. This tag does not influence in any way ranging, but, nevertheless, is very important. Many search systems display the information from this tag in results of search if this tag is present on page and its contents correspond to contents of page and a retrieval request.
It is possible to tell with confidence that the high place in results of search not always ensures a great number of visitors. If the description of your competitors in results of issue is more attractive, than your site visitors of search system will choose them, instead of your resource.
Therefore competent drawing up meta-tag Description is of great importance. The description should be short, but informative and attractive, contain keywords, characteristic for the given page.
7. Meta-tag Keywords.
This meta-tag is initially intended for instructions of keywords of the given page. However now it is not used almost by search systems.
Nevertheless, it is necessary to fill in this tag. At filling it is necessary to adhere to the following rule: to add only those keywords, which really are present on page.
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