The Key Reason Why On Page SEO Is So Important For Getting Website Traffic
Many marketers are so far too busy building links to pay attention to some of the simple SEO factors. They forget that one of the most vital parts of SEO are the on page factors.
These are simple for you to do and are something that should be fundamental when you create a new site. WordPress is perfect because it has been designed with SEO as a fundamental part of it.
Firstly, create your title tag. This has to be no longer than 64 characters. Any longer and it will be truncated and this will look very peculiar in the search engine results.
The title tag must show your visitors about the contents of your site so as to entice them to visit It needs to include the main keyword for that page. Every single page on your website must have its own unique title tag. You must never use the same title tag on every page.
You must not forget about your meta keywords and meta description tags. These are used by the search engine spiders to help determine the theme of your site. These are not overly relevant to the search engines as most of them analyze your site to determine what it’s about.
These are important if you are using Adsense as if you don’t use these meta tags, you will find your Adsense ads aren’t focused on your niche.
The meta description is useful because it appears in the search engine rankings. In this 150 characters you have to get people to click on your website. You must be concise and enticing in the same sentence.
Your meta keywords and description should also be unique for each page within your site.
Any images on your website have what are called as ALT tags. These tags provide an alternative description for the visually impaired. These are noticed by the search engines and can get your images ranking well. Do not attach the same keyword to more than two or 3 ALT tags and add the word image, picture or graphic after the keyword. This also notifies the search engines your website is relevant for the keywords.
As well as this you can include your keyword in the header 1 tag on your page, i.e. the title in the text. This is another factor in search engine rankings.
Using your keyword well within the body of your page and including related keywords near it will also help increase your rankings.
Just don’t try and squeeze too many keywords on to a single page as you can get yourself dropped by the search engines.
By performing some simple on page SEO optimization you can gain the advantage in the search engines. This could give you the advantage over your competition because not all marketers do this
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