Tips On Writing Effective Ads For Google AdWords.
In this article I will describe main tips used by me to create effective ads Google AdWords. These tips will help you to create an ad with a high CTR at the lowest cost. First of all you should choose the right audience. To obtain the correct target, you should select the language and of course the country to target on. For instance I stay away from the countries where the vast majority of the population doesn’t speak English.
You should select keywords carefully. Use square brackets around key words. For example, [google], [google adwords] and so on. Your ad will be shown only if the search query exactly matches the keyword phrases that you specify in parentheses. The announcement will not be shown to search for other keywords. In our example, this does not happen for words such as “google search” or “google news”.
Test multiple ads simultaneously. Always test or more ads at the same time. Continue this process until you reach the maximum possible CTR. You should track your return on investment for every ad. Of course Google tracks the response rate of every ad. But it omits the conversion rate. So you should do this instead of Google. To monitor the conversion rate, use special tracking links. For example, you can attach to each one my affiliate link. Make sure each ad pays for investments.
Include targeted keywords in the title or description of the ad. Google will provide search for words in the ad in bold. When people scan search results, they are looking for keywords that are entered. Searched keywords are highlighted in bold type, that certainly helps to attract the attention of the user. For this reason, ads with the search words works better than without them.
Highlight benefits in your advertisements. Of course I mean exactly the benefits to the user. For example, he can earn more money, stay young, lose weight, become healthier, live happier and so on. Begin your headline with the word, attracting attention. For example, this might be “Free”, “Giveaway” or something like this. But at the same time you should keep to recommendations of Google’s editorial guidelines.
Use words that give rise to emotions and enthusiasm. I mean that you should use strong words or incite action phrases that evoke emotion, enthusiasm and response. Here are some examples of strong words such as free, cheap, sale, special offer, short-term proposal, receptions, tips and so on. Here are some examples of call-to-action phrases: Buy Today – Save 50%., Download a free version right now., Sale ends tomorrow and so on. If haven’t any problems with imagination you’ll create a great number of such selling phrases. I hope you’ll succeed with this interesting creative work. I wish you luck with Google AdWords.
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