Top 10 Off-Site SEO Strategies for Better Google Rankings
No matter why you have a website or what your intentions are, you should always be striving to achieve high Google rankings through the use of SEO. While most small business owners and webmasters understand that this is an important step towards online success, most still don’t know how to achieve the results that they are seeking. In reality, there are many various ways that you can go about your SEO but first you have to become familiar with your options.
However, what has been proven to be successful in today’s online marketing environment is the use of SEO strategies off of your website in order to boost your Google rankings. This is the other half of SEO that is less talked about or well known than the use of keywords and other onsite strategies.
Take a look at the following 10 factors to help improve your Google rankings with the use of off page SEO. All of them will lead to increased results and ultimately, more profitability for your website.
1. Backlinks – The long story short is that the more backlinks you have leading to your website the better your website it’ll be able to rank. This is one of the most important elements of improving your Google rankings with off page SEO.
2. Quality of Incoming Links – However another important rule is that the quality of your incoming links is also important. That’s because every incoming link is like a vote towards your credibility. Therefore when that vote comes from a highly credible source, you get more credit. The best links are natural, one-way links from related sites that are themselves already highly credible.
3. Backlink Diversity – In addition to the quantity and quality of backlinks you have leading to your website, the diversity of backlinks you have also plays a role. It will help your rankings much more to have links coming in from numerous sources including blogs, directories, forums, articles, related websites and more than to just have links coming in from one individual class.
4. Anchor Text of Incoming Links – The anchor text use in your incoming links is also extremely important. That’s because the anchor text is what actually tells the Google rankings what your page is about. Therefore the right anchor text can help you directly target certain topics or key phrases, enabling you to immediately boost your SEO.
5. Website History and Age – The longer your website has been around and the older your domain is, the more credible and reputable you will be viewed. You can’t do much about this problem if your site is new, but you can consider purchasing older, existing domains as long as they are in good standing with the major search engines.
6. Social Networking – The growth of social networking has been extremely link, and it’s a great way to improve your off-page SEO. You can build a large and diverse amount of backlinks to your site but you will also be able to reach out and connect with more prospects and potential customers and clients. Your participation will help lead to an increased web presence and stronger results across the board.
7. Visitor Trends – The way that visitors behave with your site is also extremely important for your Google rankings. For example if you apply some solid SEO tactics and gain more traffic, but all of your visits result in bounces, then clearly people aren’t finding what they are looking for from your website and you can end up being penalized. You are looking to achieve as low a bounce rate as possible, showing that you are a valued and related website.
8. Traffic Supply – You can get your traffic from any different sources on the Internet. Unfortunately, some of them are frowned upon, and can actually give your website a poor reputation that hinders your Google rankings. Instead of participating in any blackhat schemes, get your traffic naturally from organic SEO and PPC.
9. Previous History – The previous history of your website and the trends of popularity will factor into your long term Google rankings. What this means is that if your site suddenly spikes in traffic for some reason, or suddenly quadruples its content or shows up with 2,000 more incoming links, it will be looked at as suspicious at first. More successful is the gradual increase of content, and incoming links.
10. Directory Inclusion – One of the most important SEO tactics for your off-page SEO success is getting included in some of the major directories. Directories have been devalued by and large in the Google rankings, but some still carry a great deal of weight. For example, getting listed in Dmoz can provide a huge boost to your rankings that lasts for a very long time.
If you follow all of the above advice then you will be on your way to improved Google rankings through the use of off-page SEO. While these off the page tactics were once questioned, today they are viewed as equals to on-page SEO. In fact, many experts and specialists now agree that SEO has evolved to the point where off-page SEO is even more important for Google rankings than on-page strategies.
Therefore as a small business owner or webmaster, it’s extremely important to your long term viability and success that you work with these SEO strategies. They will boost your credibility, reputation and online presence and as a result, your Google rankings and total Internet success will increase as well.
Looking to find the best SEO services, then visit www.SmartMediaInnovations.com to find the best advice on increasing your website’s Google rankings today.