Using White Hat SEO For Site Visibility
As the use and knowledge of the Internet has spread, Search Engine Optimization (SEO) has become an ever more popular concept. It is increasingly true that a successful business needs a strong online presence to compete successfully. A great variety of techniques have been developed to improve a website’s ranking in the search engine result pages. Some of these techniques are entirely ethical and above-board (The term for these techniques is “White Hat” SEO) and some of them are not so ethical (“Black Hat” SEO).
Using White Hat SEO tactics is the best strategy to achieve top ranking. They will not lead to penalties being imposed by search engine companies, and will improve your company’s reputation. After all, it isn’t just a high rank on the search engine result pages that is important, rank stability is also important. The quick boosts in ranking achieved by Black Hat SEO techniques usually vanish quickly, with little to no long-term gain.
White Hat SEO Techniques: Internal linking is a big factor in your website’s ranking. How the different portions of your site are linked will either make it easier or harder for search engines to spider and index pages. “Spidering” refers to the process the engines use to search for content. Search engine spiders are very simple programs, and are mainly concerned with text. They tend to ignore images, scripts, frames, directories, and such. Drop-down navigation, for instance, is a bad idea from an SEO point of view. It may look fancy, but as it contains little text it will tend to be ignored by the spiders, leaving the content behind it unseen. It is critical to leave text links to your most important internal pages at the bottom of your home page. This includes the sitemap, if any.
White Hat SEO Tactics: Internal linking A good website ranking by the search engine is marred by making the task of spidering and indexing difficult for it. Scripts may help in providing drop down navigation in websites but they may not be crawled and indexed by the search engine bots. Search engine drivers are insensible to images, scripts, frames and directories etc. and hence drop down navigation may not the identified by it. The look of the website may be enhanced by scripts and navigation but the function of spidering by SEO gets failed. So it is vital to include text links at the base of your landing page with links to you key internal pages together with the site map.
This is a time-consuming process, so don’t waste your time by randomly linking to any site that you can. It not only wastes time, it likely won’t bring you any results.
Another important White Hat SEO technique is creating good content for your website. Interesting text will attract more visitors to your site. Not only will it bring more visitors, it will also lead to better ranking and indexing of your web page. Additionally there will be other people out there with sites of their own who will want to link to yours. While creating quality content may take a lot of time, it is well worth it.
Optimizing the layout, structure, and presentation of your site will do a lot for it too. If it easy to use and pleasing to behold you will gain better exposure, and that translates into higher ranking and visibility.
Justin Harrison is an internationally recognised Internet Marketing Consultant expert who provides world class Search Engine Optimization to website owners. For more information visit: http://www.seorankings.co.za