Ways You Can Drive More Visitors to Your Site Through Viral Marketing
The term “viral marketing” can start people wondering about what the possible meaning could be; few people know the true definition of the term. However, the real meaning is very simple. Viral marketing is a term that was originally coined by a group of investors who had put their money into Hotmail.com; this happened to grow as a result of this simple marketing strategy. This form of marketing on the Internet is nothing but word-of-mouth. Viral marketing is used online via blogs, social networking sites and message boards; it is through these set-ups that you can utilize this marketing tool to its fullest. Rather than taking the formal road towards advertising, this type of word of mouth aims at achieving a few different objectives:
The following outlines several ways in which to create the ideal marketing plan for you, giving you sufficient inspiration to run your campaign in an innovative and effective way.
Tip # 1 – First of all, you have to realize that Viral marketing is not your traditional advertising. So don’t look at it as advertising in any way. You are using very different methods of getting people to notice your product. Basically you have to look at it differently. People like to hear interesting stories that they can relate to, they don’t necessarily like to hear lectures. You want people to be thinking about the product so they will eventually talk to someone else about it. Normal advertising does not work this way at all. Your goal with the creation of a viral marketing campaign is to have people feel they have a real connection to your product, service, and especially, your business. When you have a good relationship with the consumer, that is when they will sing your praises where they can. Others will hear what they are saying and come to your website, and they will then sing your praises. It’s a snowball affect that grows slowly but can give you massive returns in the end.
Viral marketing can produce great results for any niche. I have seen this happen in an auto glass replacement company with viral videos. Tip #2 – While viral marketing by nature helps your product/service spread by itself, it still needs you,the marketer, to initiate the process. The point is that, for you to achieve the momentum you want and make viral marketing work the way you envision, you’ll need to use a variety of marketing forms to not just start the buzz but keep it rolling as well. This can include a combination of media, including radio, television, outdoor or online messages. You might be able to involve bloggers into your campaign; their sites can give customers an inkling as to the nature of your marketing. There are major blogs with thousands of readers in almost every market you can think of. Take advantage of them, and use it to the best of your ability. Let people discover your product and give them a reason to spread your campaign. It can only happen when you’re using various marketing forms to grow the buzz.
You can be innovative in any industry including something as seemingly mundane as autoglass. 3. Do not charge for people to join the campaign. While many have done this before, it is simply a bad idea to force people to pay. Make sure that your marketing is available to everyone. Generally, people do not like to pay to be the spokesperson for a product or service. So, the most successful viral marketing campaigns do not include registered membership or any type of fees to participate. No one on the Internet wants to pay for what they believe they can get for free. If you want it to go viral, it needs to be easily accessible. It needs to be something that people don’t have to think about. They should be able to just click and go. This will lead to everything going very smoothly for you.