Why Do We Build Links And Why Do Articles Assist?

Most of the authority as to what terms are significant to your website come not from what you say on your site pages, but what other websites say round you. And this is by how they link to you.

Each link has what is often known as an anchor text – this is the piece of text that the visitor will click on to use the link. But the search engines take a look at this anchor and use it as a vote for the website. So, if the anchor text is “search engine hints” then you have 1 vote for that term pointing to your website. Get an adequate amount of votes and you will be top of the selection.

Historically, website owners have done this by running link exchange directories on their websites. Mass exchanges, where you link to another site in return for them linking to you. This was fine, but as with the content issue, everything to optimse a site needs to shout out ‘natural’. Search engines could simply spot huge directories and most have no page rank and are useless.

So, we need a way of link building that gives natural links, ideally from websites that we are not enforced to link to in order to keep the link back in place. And the remedy to this is article writing. I’ll look at how and the other benefits later in the article.

So filling meta data and tags with keywords is old hat and link sites are out of the window because they have no value. But we need links and to do that we write articles. But, what is so good around article writing? Article writing unquestionably does get sites to the top of search engine rankings, but that is just one part of the story.

For a lot of sites, there is a market of potential customers that spread far and wide and some of these are researching more information by reading article directories. Others might be looking for items and services and will stumble onto articles on directories.

Either group, if interested in the article, can then see the author’s biography at the bottom of the article and then visit the author’s website. With one recent brand new website, before it had even been cached by the search engines, I was able to get it up to 40 new unique traffic per day, merely through people reading a handful of articles on 1 top article directory.

Also, given that a major grounds for writing articles is the search engine assistance, the plusses go on. Not only does the article get printed on the directory that you submit it to, but other directories and web sites will pick up the article, print it and link back to you.

So, we write articles for 2 reasons. First they are marvelous with the search engines and boost our ranking position and second people will read them on the websites we submit them to and visit our web-sites. But how do we write them?

Written by Keith Lunt, who offers a Merseyside Website Design service. For more SEO ideas, call into the internet marketing blog.

Fetch useful advice in the sphere of website traffic – make sure to read this webpage. The time has come when concise info is really only one click of your mouse, use this possibility.