Widespread Errors Of Ranging – It Will Be Useful For You To Know!
1. Graphic heading.
Very often in design of a site is used the graphic heading (cap), that is a picture in all width of the page, containing, as a rule, a company logo, the name and some other information.
It is not necessary to do it! The top part of page very valuable place where it is possible to place the most important keywords. In case of a graphic representation this place vanishes for nothing.
In certain cases there are absolutely ridiculous situations: the heading contains the text information, but with the purposes of bigger visual appeal is executed in the form of a picture (accordingly represented text cannot be considered by searchers).
It is better to use the combined variant – the graphic logo at the top of page is present, but takes not all its width. On the rest takes places the text heading with keywords.
2. Graphic navigating menu.
The situation is similar to the previous item – internal references to your site should contain also keywords, it will give a side benefit at ranging. If the navigating menu with the purposes of bigger appeal is executed in a drawing kind, searchers cannot consider the text of references.
If to refuse the graphic menu there is no possibility, do not forget to supply, at least, all pictures with correct ALT tags.
3. Navigation through scripts.
In certain cases navigation on a site is carried out through use of scripts. It is necessary to understand that searchers cannot read and execute scripts. Thus, the reference set through a script will be inaccessible to search system and the search robot will not pass on it.
In such cases it is necessary to duplicate necessarily references in the usual method that navigation on a site was accessible to all – both for your visitors and for robots of search systems.
4. Identifier of session
On some sites it is accepted to use the session identifier – that is each visitor at calling on a site receives unique parameter, which is added to the address of each visited page of a site.
Use of the identifier of session allows collecting more conveniently statistics about behavior of visitors of a site and can be used for some other purposes.
However, from the point of view of the search robot the page with the new address is a new page. At each calling on a site the search robot will receive the new identifier of session and visiting the same pages, as earlier, will perceive them as new pages of a site.
Strictly speaking, search systems have algorithms of pasting mirrors and pages with the identical contents together, therefore the sites using identifiers of sessions, nevertheless will be indexed. However, indexation of such sites is hindered and in certain cases can pass incorrectly. Therefore it is not recommended use on a site of identifiers of sessions.
5. Redirects.
Redirects hinder the site analysis search robots. Do not use redirects if for this purpose there are no accurate reasons.
6. Hidden text
The last two items concerns without delay not to errors, and a deliberate deceit of searches, but it is necessary to mention all of them
Use of the hidden text (color of the text coincides with colour of a background, for example, white on white) allows to “pump up” page with the necessary keywords without infringement of logic and design of page. Such text is invisible to visitors, however is perfectly read by search robots.
Use of such “grey” methods of optimization can lead to ban of a site – that is to a compulsory exception of a site from an index (database) of search system.
7. Single-pixel references.
Use of graphic images-references in the size of 1*1 pixel (that is actually invisible to the visitor) also is perceived by search systems as attempt of a deceit and can lead to ban of a site.
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And a final piece of advice – today the online technologies give you a really unique chance to choose exactly what you want at the best terms which are available on the market. Strange, but most of the people don’t use this opportunity. In real life it means that you should use all the tools of today to get the information that you need.
Search Google and other search engines. Visit social networks and check the accounts that are relevant to your topic. Go to the niche forums and participate in the online discussion. All this will help you to create a true vision of this market. Thus, giving you a real chance to make a smart and nicely balanced decision.
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