You Need To Try Podcasting.

If you have always wanted an online radio show, here’s a way to try it out.
So, if you have always wanted to start an online radio show, AKA podcast, about any topic you love to talk about, here’s a way.

The podcast I do each week now also began life with a phone service just like the one above. THEN, after I decided I enjoyed doing it and decided I would do it regularly, that’s when I spent a few more shekels to set up a little recording studio. That’s me editing on the right.

“No one wants to hear how wonderful we think we are.”

So said the owner of a restaurant near a major ski resort in New Hampshire, when he was asked what he wrote about in his restaurant blog. Its purpose: to retain customers. Not “to sell sandwiches via PayPal” nor to tell strangers they should come and eat.
So how would his blog help him get new customers?

“Word of mouth,” he said. From happy customers who read his blog.

This is of course the idea in Seth Godin’s little ebook “Flipping the Funnel.” Let your happy customers sing your praises to bring in new converts for your new thing. Not you.

“No one wants to hear how wonderful we think we are.”

Indeed.
But tell that to network marketers. Each one’s program is touted as “the greatest thing since…” and everyone’s products “sell themselves.” Other marketers do it too: the wrong people are doing the talking. (Thanks gulliver, for this link.)
Almost no one believes marketers anymore, and the more they scream about how they’re the best, biggest, brightest and finest, the more suspicious we all become.

I never forgot that. TALK LOUDER? The problem was not their hearing. They didn’t understand the words. Their hearing was fine.

Talking louder is not the answer in our business either. Not when the wrong people are doing the talking.

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