Your 2008 Web Marketing Plan
Below you’ll find twelve ideas to drive qualified results in your Web web site over the next year. Even in the event you don’t follow this exact order, it might make sense to start with January and February’s tasks as a result of they lay the muse for the remainder of the year.
January: Set Up Google Analytics. The motive why this is first in your month-by-month plan is since you should have a benchmark to compare to your year-end results. The cause I suggest Google Analytics over any other traffic report program is the price–free–and the quality, comprehension, and usefulness of the program.
February: Do a Keyword Analysis. If you utilize the language of your prospects they’ll find you on the search engines. You can uncover the phrases they use by an in-depth keyword analysis.
We used to recommend keyword analyses to businesses in aggressive industries. Now every business is aggressive on the Web, and chances are high your competitors has already had a key phrase analysis done.
Use a tool like Keyword Discovery or WordTracker that will help you discover what your prospects are Googling, or have a professional do an in-depth analysis.
March: Review Your Web Site. Take what you learned from your keyword evaluation and rewrite the copy in your Web site. Focus on page titles, headers, and your body copy. It’s also a good idea to read by way of your site and excise any out-of-date copy.
April: Gather Information. There are so many superb resources out there for keeping up with what is going on on in your industry…or–better yet–your customers’ industries. One of the most effective ways to manage all of this incoming information is through RSS: Real Simple Syndication.
Blogs, podcasts, search engines like google and many Web sites can generate newsfeeds you can subscribe to and manage in a single place. Set up a free account at Bloglines or a personalized Google page and start subscribing. Then watch targeted news and information flow your way.
May: Get Social with Social Media. Social media Web sites are locations where your customers and prospects congregate. You ought to be there. Don’t look at this as a place to push your products and services, but rather to hear and learn. B2C corporations should check out MySpace, whereas any enterprise can profit from a presence on Facebook or LinkedIn.
June: Focus on Your Blog. With your keyword analysis below your belt and a recent delivery of news and information in your chosen areas of expertise, posting frequently to your blog ought to be a snap.
I can’t consider anything that may jumpstart your natural search engine visibility and establish your experience and credibility quicker than a focused, content-rich blog.
Beginners: If you do not have a weblog and aren’t able to take the leap, contemplate finding the influential bloggers in your niche, then learn and remark intelligently on their blog. It shall be a good first step into the blogosphere.
Experts: Set a purpose of doubling the variety of subscribers to both your RSS and email feeds. Put your feed signup “above the fold,” if it is not there already.
July: Get Ready for Your Close Up. Most Web entrepreneurs agree: video is the killer app. Videos engage folks in ways that words often fail to do. Search engines corresponding to Google and Ask are returning video with traditional Web pages.
If you have already got videos in your site consider organising a free account at YouTube, starting your personal channel, and uploading your videos there. A single video would possibly bring you thousands of visitors.
August: Spread the Word with Article Marketing. Article advertising is an underutilized method of reaching 1000’s of prospects that might have by no means heard of you otherwise.
By sending out short, focused articles by means of an article distribution service comparable to iSnare or The Phantom Writers, you may drive hyperlinks and visitors back to your Web web site or blog.
Use your completed keyword research that can assist you write compelling, click-worthy articles that cannot be ignored.
September: Dust Off Your Email Newsletter. Email could also be getting a bad rap nowadays due to low supply rates, but it’s still a cheap way of reaching a wide swath of Internet users. Remember: no one’s ever coming again to your Web site. Ever. Not even your Mom. So get over it.
Instead, provide a compelling purpose for them to subscribe to your email newsletter to be able to stay in touch with them and retain front-of-mind actual estate for when they’re able to make a buying decision.
October: Publish Your eBook. Remember once I told you to set up Google Analytics? Well, now it is time to review your stats and discover out which key phrase phrases are driving probably the most traffic to your site.
Maybe it’s “deep fry a turkey.” Or “spanking alternatives.” Or “buying carbon emission credits.”
Whatever’s driving traffic to your site is an opportunity for an eBook topic. It’s an itch that needs scratching. Now, begin writing.
November: Give an Ear (or a Voice) to Podcasts. You don’t must host your personal podcast to comprehend and leverage the ability of podcasting.
You can discover podcasts in your niche or industry by browsing the podcast directory in the Apple iTunes store. (Don’t worry: they’re virtually invariably free, and no, you don’t need an iPod to take heed to a podcast, just a computer.)
Listening may give you the impetus to start your own or to at the very least contact some podcasters in your business and see if they want to interview you.
December: Put on a Webinar. The cost of putting on Webinars has come down in recent years. Yugma.com offers free and inexpensive methods to create your individual Webinars, then you possibly can record them and sell them as digital downloads.
Whatever you method for delivery, Webinars let you communicate with many people at once anywhere in the world.
In Conclusion: 2008 goes to be your greatest year ever…if you start planning now. Don’t try to do every thing at once, however budget time each month to perform your goals for that month.
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