Explanation Of The Concept Of Page Rank
Page rank is an important factor or websites promotion. It is a special algorithm for computing the importance of each webpage. Depending on the importance, each site has a numeric value ranging from 0 which is the least important to 10 which it the most important. The value is calculated by a repetitive backlink analysis. If the links to a certain site are posted at a number of sites it is likely to get a high page rank. The more the quantity of the backlinks the higher the page rank is.
The value of the webpage that casts a vote and the amount of outgoing links it gives is also important for the rank of the linked webpages. The higher the value of the casting webpage, the more ‘voting share’ it will transfer to the outgoing links. Google adds up the webpage’s ‘voting shares’ and thus calculates its page rank.
Page rank determines the webpage’s search engine ranking position. Many sites claim that this algorithm is the most important part of the overall ranking scheme. It is not! It’s just one part of it. But still understanding this algorithm is of high importance for webmasters who want to increase traffic to the sites.
After Google introduced the page rank system different webmasters began to look for ways to manipulate this system. In order to manipulate the concept of a page rank webmasters gave invented a number of SEO techniques. They have created link farms. These are webpages that contain huge lists of unrelated links. This technique helps webmasters manipulate the page rank and the search engine rankings. There is also another kind of link farms – free-for-all links pages. Here anyone can post their links. Initially it was a great way to get information about your website spread. But because of auto submission this sites got too abused and now they are viewed as SPAM by search engines. Webmasters have also created doorway pages. These are the orphaned webpages of the same website or just separate websites that contain different key words that link you to the webmaster’s site. This is a method of artificial increase of backlink count.
There is another way to manipulate the page rank concept – automated link exchange sites. They offer quick services of instantly providing great amounts of backlinks to your site. All you are supposed to do is install a certain html code on your site displaying their directory. The other sites that have this code installed will have your link. It sounds simple and efficient. However, it turned out that this technique does not work as the search engines are immune to it. They monitor for the unnatural jumps in the backlink number and once they spot it your site will be dropped out of their index. Thus, webmasters should be very careful about what SEO tactics they use to increase their site’s page rank.
These days Online technologies are very popular. So it is not surprising that the Internet network has changed into a way of earning money. But to avoid putting your web business in danger it is very crucial to understand how to generate Website Traffic.
Search Engine Submission is one of the most vital things which should be focused on. Remember that people today use online network to find info, and buy goods. And no doubt they use search engines for it. To make an online business successful, one should use all the tools available. Also, Offline marketing may be helpful as well if it is applicable to the business.