Facebook Fans: 15 Ways To Get More Fans
Make sure your website has a Facebook fan box: Adding a Facebook Fan box to your website allows you to capturevisitors that you have already earned, are interested in keeping up to date with information you publish, and will be loyal readers long term. Publish the fan box on a high traffic location on your site to convert as many viewers as possible.
Facebook Ads: Facebook advertising is often cheap, and when pulled together correctly, can mean a successful campaign of achieving more Facebook fans. Highlight timely matters, new content, and relevant products on your Facebook page and promote it to targeted demographics on Facebook.
Add a Facebook like button to your website: Adding the “Like” button to your site can allow readers that enjoy reading your content to share it with their contacts and associates.
Facebook Photo Tagging: Have a local business or popular product? Ask customers to upload pictures of themselves with your product, at one of your events, or at your business, then have them tag your Facebook page in that picture. When that happens, friends that view that image will see that you’ve been tagged and potentially check out your page, possibly becoming a fan.
Use notes and replies: Partnering with another business, using a product, or attending an occasion that another business is throwing are all opportunities you can talk about on your own Facebook fan page and tag the other party involved. When tagging another fan page, your status update will then show on their Fan page, appearing before all their fans.
Follow Me on Facebook: Simple enough, but do you add your Facebook URL to your email signatures or other profiles?
Promote your page to your social media network: Linking to your Facebook page from your other profiles when you’ve posted a recent announcement or article is another way to get extra views, and possibly fans, to your page. Just don’t overdo it.
Pay Per Click and Search Engine Marketing: If you’re constantly updating your Facebook page with new products or important announcements, your page may benefit from running an SEM campaign. Timely ads that promote events, sales, seminars, or information targeted to those that are searching for related keywords can mean converting views into fans.
Encourage fans to leave comments: Ask questions in status updates, encouraging fans to leave replies. When a fan leaves a response on your page, their homepage wall will inform all of their friends, notifying non fans that that person just left a note on your page. Curious friends will click through to your page and you have a possible new fan.
Ask Your Friends: When just getting started, asking your Facebook friends to become a fan is normal. Just don’t overdo it.
Add value by linking to other sites: Is there a popular article on another site? Link to it from both your website and Facebook fan page, both to eduate your fans of the content but also in hopes that the site may link back to you.
Optimize your page for keywords: Optimize your Facebook fan page and status updates with high volume keywords so that you’ll show up in both Facebook searches and search engine searches.
Get links to your Facebook page: Link to your Facebook page from websites you own, articles you write, and profiles you are listed on. The more links there are to your page, the better chance there is of it showing up in searches.
Fan Only and Protected Content: Landing pages on Facebook can help inform and convert a person who happens to land on your page but isn’t sure whether they are really a fan or even what your page is about. You can also offer content to fans who like your page, encouraging non fans to click the like button.
Keep posting: A stale page won’t encourage anyone to become a fan, and not posting regularly may encourage current fans to unfan you. Keep an editorial calendar and stay to a regular posting schedule on your Facebook page.
Rachel frequently writes about facebook advertising tips and Facebook marketing. To view the entire article and additional tips or download the free eBook, visit how to get more Facebook fans for free.