Purchases And Sales Through The Internet
The main minus of Internet trade according to “electronic” traders is shadow component. Though the side between “light” and “shade” in noncontrollable laws the Internet is rather conditional, higher quality of service is given by those Internet shops whose owners are registered as private businessmen (a sure sign of that the guarantee stamp in the passport of these or those goods will not be “linden”).
Quality of service at illegal immigrants sometimes is very low. But to some extent it is plus for consumers: “legal” electronic shops try “to improve impression” from dialogue with the Network the maximum loyalty. “We have ordered recently the camera in the Network, it delivered in time and free of charge, but the price has appeared a little above than has been declared on a site”— Olga, the employee of one of business papers has told. The manager of shop long apologised supposedly had not time to update the information then has offered on a choice a gift. We have chosen the USB-fan which was costing more expensive much more than our overpayment for the camera but has even more strongly impressed the relation of the seller who has tried as much as possible to smooth unpleasant situation.
But as a whole on level of electronic trade to the advanced countries to us still is far.
In Denmark, which Internet audience is equal Ukrainian (more than 6 million users), market volume makes $6525 billion in Ukraine, by estimates of experts in marketing for last year, — all $160-250 million more exact figures, because of inaccessibility of the shadow information, experts find it difficult to tell.
One more tendency is that Ukrainians any more are not afraid to get expensive goods in the Network. Earlier the basic buyers were selectors of the inexpensive goods for $100-150 — mobile phones, cameras, portable electronics, flash cards, accessories. The defining factor at a shop choice becomes not only and not so much price, how many reputation of shop and its post-production.
Most actively as in Ukrainian and a foreign Network, mobile phones, computer “iron”, every possible electronics for the house, books and disks, auto-mobile tyres and disks are on sale.
On the Internet it is very convenient to buy either typical or on the contrary an exclusive Russian cabbage soup. Typical things (a stationery, books, computer etc.) do not demand more attentive studying. Their purchase in the Network is always economy of time. On the other hand, the rare goods (antiques subjects, design furniture) is in offline simply to find much more hard than in the Internet.
In total in Ukrainefor today 3296 electronic shops are registered. Conditionally they can be divided into three kinds: “pure” Internet shops, online versions of real shops and electronic show-windows.
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