Support Of Electronic Commerce
For today search optimisation (SEO), contextual advertising and its versions (search, thematic) are technologies of advertising most perspective and roughly developing all over the world. They allow to involve buyers in places of virtual sales – in Internet shops. The last differ nothing from usual (offline) shops. Only it is not necessary to go anywhere – all near at hand: the product description, a picture, the price, delivery terms. Have cluck an interesting theme, “have put” the goods \service in virtual “basket”, have left phone for a feedback – and all! Some pressing of keys, 2-3 clique a mouse – and the ordered goods already in a way. Easy wait for it in house, being engaged in the affairs.
Having involved search optimisation and contextual advertising, owners of Internet shops can involve a considerable quantity of target clients on the sites. It is a question of tens, hundreds, and in certain cases – thousand and tens thousand potential buyers a day! Thus it is possible to stimulate demand and it is direct on places of Internet sales.
Advertising in places of Internet sales
What does the manufacturer who needs to stimulate sales in usual retail do? Spends BTL-campaign. Why not to make the same in Internet shops? Until recently it was not easy. There were no standard formats of such advertising. There were no partner and advertising networks which unite set of specialised sites and Internet shops and provide coverage necessary for large brands. Now the Runet can not only provide to brands all benefits of traditional POS-advertising, but also present variety of new possibilities. The most usual banners at the expense of use of animation will be not worse at all than posters, wobblers. And use in sound Internet advertising increases chances that the advertising message will draw attention of an audience. Effective it can appear and involving of consumers in action by means of online tests or the games thematically connected with the advertised goods (whether «you Know how correctly to choose a vacuum cleaner?» «How to make a tasty cocktail?»). To involve the visitor in game compensation – the discount or a gift which prize will serve as excellent stimulus to purchase will help. We will not forget and about the priority calculation – the standard advertising carrier. With the account of today’s development of Internet advertising – all it is realised and is effective.
Media advertising
Media (or banner) advertising provides wide coverage of target audience and the minimum cost of contact to it, has a wide set of advertising carriers: from the text-graphic block to a videoclip. It is possible to solve marketing problems which can be not under force to contextual advertising (for example, a conclusion to the market of a new product with its help). First of all it is applied, when not enough dot influence when as much as possible wide coverage of an audience and low cost of contact to it is important. Today in a Runet it is possible to meet set of formats of a banner (“square”, “rectangle”, “skyscraper”, a full-size banner and so forth) the most different subjects – including very known brands.
Intermediate format – a media context or a contextual banner. It combines advantages of contextual and media advertising: provides wide coverage of an audience and visual influence on it shows advertising in a binding to interests of the user. ??? approaches for the decision of such problems, as: support of dealers, announcement, stimulation of sales, informing of an audience on a new product.
In 21st century nice number of visitors equals nice profits. But there is one question “how to increase web site traffic“? Answers to this question are here – check this website traffic recourse, and you will understand why.
Make traffic from search engines part of your internet marketing plan – and you will seriously increase the profits from your products online.