The Internet Trade
If before the company in the work special attention turned on a product, its quality and cost now focus is displaced on the client. In the conditions of a rigid competition when various firms offer similar or even the same products and services, for maintenance of the planned sales and maintenance of stable business it is important to achieve loyalty of the client to the company.
Trade through the Internet
In order to avoid the problems connected with the human factor, and for increase in number of clients and sales through the Internet, we can offer you Intellectual System of Sales. Feature of system consists that at connection to the Internet to resources (the Internet to portals, , Internet catalogues etc.) it realises the same mechanisms, as CRM systems, but! Thus, interaction with the client is carried out without participation of the operator. Thanks to it gathering of data on visitors can be automated, introduction of Intellectual System of Sales is considerably simplified.
Intellectual System of Sales realises following mechanisms:
1. Up-sale
Correctly to advise to the buyer a new and more expensive product, instead of simply to execute its order for purchase, it is an essential element the trade Internet;
2. Cross-sale
If there are goods or services which usually are on sale together the system can offer them together, providing increase in weight of a consumer’s basket of each sale through the Internet;
3. Discounting
If it is favourable, that clients bought services or production in great volumes the system can encourage the Internet trade through granting of discounts, and carry out this process according to any preestablished rules: “from volume”, “from cost” etc.;
4. Service of consultations
Contents of pages of a site are arranged under requirements of the concrete client (article, news, helps etc.), stimulating with that the sale Internet, without overloading a support line call the centre of the client;
5. Sorting of assortment according to the tendency of purchases
Starting with statistics of sale of the goods on a site, Intellectual System of Sales builds an order of offers according to the confirmed plan (or places less bought goods on more visible places for demand stimulation, or places more bought goods on more visible places for demand maintenance, etc.). Actions of the system which are carrying out trade through the Internet are similar to actions of the seller who is “adjusting” elements of a trading floor (stands, show-windows etc.) under different types of clients.
The given mechanisms allow to “learn” to “do” the Internet a resource address offers, instead of simply statically to display the information. Efficiency from intellectual sale through the Internet is obvious – the client should not puzzle what to buy. The offer is formed proceeding from the analysis of its own actions and “is absolutely transparent” for it.
Action principle
Performance of the functions set forth above is reached at the expense of gathering and the analysis of statistics of behaviour of users the site web, and the analysis carried out by system is turned in two directions:
* the analysis of requirements of the concrete client;
* the analysis of clients for the purpose of revealing of consumer groups and formation of a profile of each group.
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